Would That Be Mrs. Wheeler?

The neighbor with the netbook called. She got a new computer – a nice Dell. Bigger than MY Dell! Mine has a faster processor though, so I don’t need to feel entirely upstaged.

She needed to have her internet set up. Had never set it up on Windows 7, and it wasn’t working like it should have. She tried talking to tech support, but after a bit, felt like it was hopeless. She uses the same internet service provider we do. She told them that she had a neighbor, she would call her neighbor and get help with it.

The tech on the end of the line said, “Would that be Mrs. Wheeler?”

Our neighbor said, “Yes.”

The tech said, “Good.”

My reputation precedes me! Who would have guessed. We’ve only been with this internet provider for a couple of months, and already they know me by name!

I’m still trying to figure out if that is a GOOD thing!

Two Bad Apples

So a few months ago, someone tried stealing one of our site systems. Yesterday, we discovered another lazy individual who is attempting a similar thing. I find it pretty ludicrous, actually, and while it is irritating that they’d try to steal what we’ve built up, my typical response is, “I wish them luck with that!”.

Early on in business, I’d see a good idea, and try to replicate it (I never stole, but I did rebuild things in a similar manner). I learned that duplicating a structure is far easier than duplicating success with that structure. So they start out disadvantaged in the first place. I’ve been doing what I’ve been doing, am already at the top of the search engines, and already have an established satisfied customer base. Anyone trying to duplicate my success without my help is going to be fighting an uphill battle to begin with, and is more likely to crash and burn than to succeed. So I really don’t have to fear them as serious competition.

Secondly, we have structures they cannot see, and CANNOT steal. We have proprietary software that they cannot access. They don’t even know that it exists, and there is no access to it. I suppose they could buy it along with our other customers who purchase our proprietary software, but I’ve learned that most people who will steal a site structure won’t invest anything else in their business – if they aren’t willing to invest the time to do their own, they don’t invest money to do it right, either.

Our software is a HUGE key to our success. It allows us to streamline our operations and profit where others burn out. Our auto-installer saves us about half an hour per contract. We are implementing elements in it that will save us an additional 2 hours per contract.

We also use special systems and methods for creating the custom parts of the contract. These methods speed up the personalization process, saving an us an additional 2-4 hours per contract.

We have more automation in the works – to speed up site updates, and to speed up maintenance of the automation itself.

These investments mean that we can AFFORD to keep our prices reasonable, and we won’t burn out under a workload that is higher than we estimated. Everyone else has to match our pricing to compete – and if they do so, they’ll go under, because the workload is just too high for anyone who has more than a handful of sites to administrate. Our prices are such that you CANNOT profit by offering the same things we do, unless you do it the SAME WAY we do. And they can’t do that – because they are unwilling to invest either the work, or the money.

We have also invested in making our structure more functional. This is the part they see, and the part they want to steal. We’ll be encoding some of the source, and using other options to protect it, though we’d rather not have to.

Because of those two individuals, and because of other lazy individuals like them, we have to make our Terms of Service stricter for everyone. We have to encode our source code, and we have to do other things that we’d rather not do. Sad, really. They make it worse for everyone.

The only hope is that they’ll learn from their mistake. Because I have no doubt that they are in for a rude awakening.

Google AdWords – Just Do the Math

A client asked this morning whether Google AdWords would be a reasonable option for her. I told her what we tell every client who asks this.

Do the math…

  • What is your average profit per sale?
  • How many TOTAL UNIQUE (new) visitors to your site per month?
  • How many ORDERS from your site per month?

Use that info to come up with the average PROFIT PER VISITOR.

If that number is below $1-2.00, then Google AdWords is almost certainly a losing proposition. This means, for stores that sell small items, one or two at a time, it is almost always a bad idea.

With GA, you pay for EVERY visitor it delivers. You can’t get clicks for less than $.05 each, and the good ones usually cost near a dollar each (the price on clicks has steadily risen in the last few years). Highly competitive industries have higher costs per click – often several dollars each.

You pay whether they buy or not. And we’ve noticed lower conversion rates between GA and organic traffic (some users say otherwise, but this has been our experience).

GA is also like a faucet. Turn it on (pay), and the traffic comes. Turn it off, and it stops. No residual effect at all, no help to SEO, no other benefit. Tweaking it to get it to be effective (to bring buyers instead of browsers) is also tricky and time consuming. We generally do not recommend that a site owner use it if they do not have a few hundred dollars that they can invest in the experimentation process (and even an expert at GA has to experiment to find the right combination with each new site).

You can use Pay Per Click ads through other venues also – FaceBook Ads are just one example. Each venue has particular rules to making it work successfully.

We have a few clients who use PPC successfully, but it is not profitable for most of our clients, because of the nature of their business and their product lines. If you do the math, that will pretty much tell you right off whether it is even worth considering or not. The right calculations can help you make an educated decision before you risk money you may not have to lose.

Big Deal, So I Have Another Website

Back when I created my first website, it was a big deal. I think the second and third ones were a big deal too. But by the time I reached 30, my friends and family were saying, “So what?” if I said I created another website.

I think about three years ago I had 50 websites, and decided that was too many to keep up with, so we sold off a bunch. I think we sold about 30 of them. Somehow, selling them off did not really decrease the number! I think I passed 100 sometime about a year later – of course, some of them were test sites, and Master Sites (sites that we create to use as a clone base for auto-installed sites). But only about 10 or 15 of them.

I started to give sites away. Managed to give away a few, sold a few more. But our server is still pretty loaded.

Then today, I built a new website…. Again. It was needed, we needed a single URL that we could use for promotion of our Seminars and Workshops. So WebsiteSuccessSeminars.com was born. I’m still sort of torn between blue and tan block headers, but overall liking how it turned out.

So, my friends and family have my permission to say, “Big deal… you’ve got another website.”

VAs and Webmasters

Many VAs fancy themselves web designers. Or they promote themselves as being able to do work on websites.

I don’t have any problem with that – I have many friends who are VAs who also work on websites.  But I do have a problem with clients who hire a webmaster, and then hire a VA, who does not know how to work on the kind of site they actually have.

We’ve run into this a lot lately. Primarily with coaching clients. Coaches hire VAs. Many VAs specialize in working with coaches. A coach will hire a VA, asking them only if they know how to work on websites, the VA will assure them they do. If they ask about the specific type of site they have, the VA may express a willingness to learn it.

Unfortunately, once the working relationship begins, the VA admits they haven’t a clue how to work on the kind of site the coach has. The Webmaster will advise one thing, the VA will insist on another, the client gets caught in the middle. We can usually predict what will happen…

Eventually the VA insists that they know better than the webmaster, they cry that their way is faster, cheaper, better, and there is no need to hire a webmaster at all, and the coach soon finds themselves paying all over to have another website set up. A very costly enterprise.

Unfortunately, the client will continue to pay. Because while the site may seem cheaper to operate, it is rarely equivalent. A good webmaster is a specialist in all things related to websites. A good VA may be a specialist in keeping up with the routine tasks, but they are rarely a diversified expert in technical issues, they often recommend things that have hidden costs, or hidden risks that the VA is completely unaware of (many VAs use insecure forms, simplified structures that won’t grow with a business, or still recommend HTML websites, and most are not familiar with basic security issues, ecommerce legal or regulatory issues). Such has been our experience recently in working with several VAs who dug in their heels and insisted that the client work their way or none (we were actually shocked when one client allowed the VA to bully them and dictate to them, sort of wondered who was hiring whom).

This really isn’t a rant. Just a caution… If you are going to hire a webmaster, and then hire a VA, you need to make sure that the VA really does know how to work with the website system that your webmaster has helped you establish. Because if they don’t know how, they are likely to be resistant to learning.

Now most VAs will swear that they are perfectly willing to learn something new. But in fact, most are not. Website structures require layers of learning, and after someone (webmaster OR VA) has learned one, they often feel they simply do not want to have to learn another. They will accept huge complexities in something familiar, while refusing to learn a simpler way just because it is unfamiliar. That is human nature.

If your VA really wants to use one thing, and your webmaster has recommended something else as being more suited to the long term growth of your business, a conflict may arise that ends up costing YOU money. Some understanding as you are hiring help, to ensure that you hire people who CAN work together, and who can smoothly advise you in ways that take you forward, rather than muddling along with one person recommending one thing, another insisting on another, will save you a good deal of grief, and money, in the long term.

On the other hand, when you get a good VA, who actually CAN work with your webmaster, the situation is hard to beat. You gain the technical expertise, a second marketing perspective, and the advantages of having a website specialist, along with the advantages of having an experienced assistant to handle site updating and other administrative tasks. This arrangement can actually SAVE you money when you get the right VA, who actually CAN work successfully with a webmaster and your site structure.

Perhaps the best way to GET a good VA, is to ask your webmaster for a recommendation. Most will have a list of people whom they regularly work with, and whom they know are skilled at working with the systems they regularly use.

Good communication is essential. Keep your webmaster in the loop, and let them know if you are seeking a VA. It may save you a good deal of money, and hassle.

My Neighbor’s Netbook

My neighbor is a grandma, who calls us out whenever she has a problem with her computer (a leftover client from the days when we did computer building and repair). She periodically buys a new computer and asks me to help her install AVG. Her newest purchase was a Netbook. By Acer.

I’ve been looking at those. They are cute, lightweight, and are designed to access the net on the road. My laptop is a 17″ Dell, with very high specs. Loaded so that I can work efficiently. It contains my entire business – if it were stolen, I’d be in a world of hurt. Sure, I have backups, but the process of buying a new laptop, and installing the programs I need, and restoring the backups would take DAYS at a minimum. I can’t really afford to lose that kind of time. We’ve been thinking for some time that it is probably better if we don’t travel with our primary work machines anymore. Hence, the need for a set of travel laptops, which would cause less of a disaster if stolen or lost.

Most of our business is now online – which means we can do 90% of our work while mobile, regardless of whether we have our backup data on our personal laptops. That other 10% is critical for long term function, but can be done without or compensated for during travel – a good thing since I do NOT want to have to fuss with syncing two computers. So we can use less functional equipment on the road. But we still have to do SOME graphics and web templating work, so a minimum degree of functionality is required, and it is probably higher than most people would require.

I’m SO glad she bought that Netbook. Because she called me in to set it up for her – remove the unneeded mind-meltingly stupid games, and install Mozilla and AVG. It gave me a chance to test drive the little thing.

The reason I had not yet bought one is because they are limited to 1 GB of RAM. Even running XP (which many do), that is STRANGLED. So I’ve been looking for an option with more RAM.

Sure enough, her little Acer was all that I had feared – actually worse. I suspect that any Netbook would be, if still limited to 1 GB of RAM, I don’t think the Acer brand had anything to do with it. The people at Staples tell me that HP makes one that has a higher RAM amount. I wasn’t interested – the last HP laptop I had was a disaster too. Way too slow, and with annoyances that were not bearable under work conditions. It was built to be a toy, not a serious work tool, and it just could not stand up under 8 hours of use per day.

Back to the Netbook – it took 2 full minutes just to show the desktop. Then it sat there unresponsive for about 3 minutes before I could even launch Mozilla. Mozilla took 45 seconds to launch. So far, I’ve wasted more than 5 minutes of time, and it hasn’t even DONE anything useful yet. Everything it did was unbearably slow. I felt myself visibly age while it opened the Control Panel and populated the programs so I could sort through them (it seriously took so long I thought the thing had froze).

The keyboard size was also really annoying. So small that I had to cramp my fingers together. It was difficult to type without typos every other character. This is an issue of personal preference – but since I have to move back and forth between a full sized keyboard and whatever I use for travel, I needed it to not be a pain every time.

So I went to look for a viable alternative. I found it at Dell. An Inspiron 11Z. They also have a really slick looking Vostro 13″ laptop that is slim and svelt. Both of these laptops are suited to my needs. We went with the Inspiron for one major reason: The specs were fairly comparable, but with the 11Z, I could get DOUBLE the amount of RAM, 4 GB, for the same price as the Vostro with 2 GB. The screen is smaller on the 11Z. Neither has a DVD drive. I can live without that. The keyboard is slightly larger than the Netbook keyboard – a nice perk, though it is still smaller than what I’m used to. But the RAM is the real benefit – it maxes out at 4 GB, but I can still get the thing for under $600, even with all that RAM.

We like Dells, they are made to be used by businesses, with workhorse capabilities in mind. And I can order just the system I want, configured exactly how I want.

So from Dell, I can get all the benefits of a small form factor, without the excessively cramped feeling of the Netbook, and I can get the benefits of a larger laptop in RAM and hard drive size. I’m still not sure how I’ll do with a screen that is so much smaller, but which has fairly close to the same pixel count as my 17″ laptop, but I think it is worth the compromise while on the road. I’m sure it will help if I can get new glasses too!

We’ll be ordering our new laptops within the month. We have a number of events coming up that we’ll need them for. I’ll be thanking my neighbor the next time I see her.

UPDATE: Another neighbor arrived for help, with an HP mini. It was quite zippy in comparison to the Acer. I can see that it might actually be a viable option for a lightweight laptop for one of my kids, though I cannot see it being functional for any degree of business needs.

A few days later, the Acer owner called again. She could not login to her user account. After restarting the computer, we got a missing system file error. We attempted to boot from the restore partition on the hard drive, but it gave a similar error. Apparently her hard drive has been trashed. I have yet to figure out whether the drive was faulty to begin with, or whether she got tired of it and shook it vigorously. Either way, my attempts to repair it have given me one firm and unmoveable resolution:

I will NEVER buy a laptop EVER that does not have a CD Drive and Restore CD as long as that is the standard for restoring a computer!

Assuming Burdens to Open Doors

The potentials ahead are unlimited. Doors to open and discoveries to be made, and all kinds of things awaiting to enrich the life and bring prosperity.

But wait… what is this? Bramble bushes and pinnacles in front of every door. Debris to clear, blocks to scale, and then, keys to find and a heavy door to pry open. The opportunity comes with a good deal of work prior to even being able to BEGIN to benefit from it!

We decided to upgrade from a reseller account to a dedicated server. Three reseller accounts, actually – it was time! Having a dedicated server will open some more doors for us and allow us to offer more to our students and trainees. A good thing.

But oh, the work involved! And still more work to do before we can truly realize the potential of the move.

I recently assisted a client in making a similar leap forward. She had reached a wall – she could no longer go forward. But opening the door to further growth for her meant purchasing a reseller account – and doing that meant a new learning curve, setting up some new software, and investing in some additional training and resources.

Of course, such things tend to become urgent when we feel we do not have the time for it! We seem to be required to invest in an upgrade when our finances are most stressed, to learn a new thing when time is the most short, and to create new marketing materials to capitalize on a new market when we are buried under a load of troubleshooting tasks that demand a lot of time but give little monetary return! If we don’t handle these things though, and if we always procrastinate the extra work to realize new potentials, we stay stuck, mired in mediocrity.

We’ve worked with a lot of small businesses. We find that many of them stay stuck in reacting – they are so busy coping with day to day demands that they feel they do not have time to move to a more manageable system. They cannot implement simple automation to reduce the time they are spending on repetitive tasks, because they are so busy performing those repetitive tasks that they have no time to eliminate them! They are working so hard for so little money, that they have no funds available to invest in an improvement that would allow them to make more money in less time. A nasty little trap that is easy to get into – and a large reason why small business owners burn out and crash the business when they reach a certain phase of growth.

If you want to open a door to new opportunity, you HAVE to figure out a way to do the extra temporarily, that will make the business either more manageable, or more lucrative. Investing in something that moves you forward is worth it – paying for things which only promise “credibility” is NOT worth it. But paying for TOOLS, that measurably help you earn more than the tool costs, is always worth it. Doing extra work, or taking the time to learn something new, is also always worth it when the result is more work in less time, or the opportunity to engage in business areas that you have a demand for, but which you cannot do unless you make the leap.

I think that the move we made has been a hard one. But it is a good choice – even though our expenses go up temporarily, and the learning curve is steep. The potentials to capitalize on new markets where we will have no competition for quite a while, and to enhance what we already offer, are too good to pass up. And we can ONLY get them by investing the time and resources to DO it.

Definitely a burden. But definitely one that will pay for itself.

Your Compelling Conversation Isn’t

Nothing turns me off faster than inviting me to a “Compelling Conversation” or “Gripping Conversation”. The latest in a long line of “internet marketing” fads, this verbiage is currently making the rounds.

It is just a little too much like the bad internet marketing books I read years ago (when I was too dumb to know better), that spend the first three chapters telling me how great the rest of the book was, which were invariably followed by more chapters that absolutely failed to deliver on the promise.

Compelling and Gripping events happen spontaneously – a combination of individual response and great presentation. They happen DURING an event. They are described as such AFTER the event. To call it that BEFORE the event has even taken place is a misuse of the words, and smacks of an attempt to manipulate. Most intelligent people won’t be manipulated – which means that the people who respond may not be the intellectual upper crust. Not my idea of a great target market!

If it truly IS compelling, you don’t have to TELL me that it is. You make your title and your description compelling instead.

Telling someone how to feel, or describing emotions, is far less effective than inspiring them to FEEL the emotion. Don’t TELL me it is interesting… MAKE it interesting.

If you do, I might attend. If you call it Compelling, I won’t be there because I’ll be off doing things that really WERE compelling.

The Popular Ruts Don’t Tell the Whole Tale

We spent part of yesterday in Guernsey Wyoming, at the Oregon Trail Wagon Rut site. We’ve been there before – twice in fact. I have photos of my now 22 year old daughter, when she was about 10, trekking up through the deepest of the ruts.

Previously, we took the trail with the stairs, and went right to those deep ruts. This time, we took the paved trail from the other end. We passed a long stretch of shallower ruts before we even got to the deep ones. Coming at things from a different angle was very enlightening – we saw some new things we had not seen on our previous visits. We also noticed something we had not noticed before – there were more than one set of ruts in some places.

Inspired by that insight, we began looking for places where more than one route had been taken across the rocks. We found them all over! Wheel marks went in all directions in some areas. We hiked down to where the ruts began on one end, and looked for evidence where the wind had blown dirt into the tracks. It was apparent that there were many routes across, some more deeply marked than others. And the deeply marked ones were not always the “best” way, or even the easiest. They were just the most visible.

Those secondary ruts crisscrossed the deeper ones – merging with them, then diverging again. They didn’t completely leave the trail, they just found a different way over some of the roughest parts. And it was a REALLY rough trail. Steep, rocky, uneven, and probably scary to drive an ox team and wagon over. You can tell that those who traveled it first had to carve it out – hacking down parts of the rock, and filling other parts with dirt or wood. So to diverge from the trail to find an alternate course meant a lot of work for those who did it first.

How often life is like this. We see the obvious, because it is pointed out to us. We think that the obvious is the story, or that it must be the best way.  It is only by looking outside the normal expectations and by looking beyond the common that we discover that there are often many ways to do things, and that the best way for us may not be the way everyone else assumes is best.

This analogy extends far beyond that simple correlation. It takes in other factors – the design of the individual wagon, the animals that it was pulled by, the load it carried, the number of people with it, the number of people on the trail and how much congestion there was within a single pathway, the goals and objectives of the travelers, etc. But I don’t really need to expand on that, use your imagination and you’ll find some concepts to ponder.

We had a fun time – but for me, the great thing I took from the day was the discovery of all those other ruts. All of them traveled enough to make marks, but since the marks were not quite as deep and impressive now, largely ignored and unremembered. But for thousands, those secondary ruts where the path of success, the way they made their own piece of history, and the defining element in their life, if only for a day. It made me think about the beaten path, and how much I have achieved by leaving it and carving my own ruts on a little different route.

And I wonder if the marks I leave will still be visible in 100 years, or if they’ll be worn and covered by the effects of time and natural forces.

Creating Jobs

I want a maid. Or housekeeper. Or whatever term they prefer now. That has been my goal for a long time. I’m a terrible housekeeper, so I’d like to just outsource (or insource) that particular job!

It isn’t really selfishness. I’d be creating employment! Jobs are in short supply, so I’d be a producer, not a consumer here, it is a GOOD thing!

At least, this is what I tell myself when I am in that mood of trying to justify it. We can’t quite do so at the moment, and probably won’t be able to for a year or two. But I’ve got it on my list!

Approaching the job creation issue from a little more serious perspective, we are actually engaging in several endeavors to create jobs. We are subcontracting as much as we can, providing necessary employment for our son (21 and currently jobless since he just returned from a mission), and we are hiring others as much as we can afford.

We are also providing training for Webmasters, and offering a 40% discount off that training for people who have been laid off. Our students are earning from what we teach them, and all have done so within a few months of starting training. That provides employment as well, as people create their own jobs.

One of the difficult things about unemployment is that the government does not WANT you to start a business and create your own job. So if you do so, you have to be very careful if you are on unemployment insurance.

It isn’t just about buying things. Creating jobs is also about creatively approaching needs in the marketplace, and meeting them better than the existing solutions, in one way or another.

One of the reasons I want to earn right now, is to help others to earn, either by teaching, or by passing on work to them. I want prosperity so I can pass it on.

Lessons from The Tale of Despereaux

It was an absolutely DELIGHTFUL story. Charming, evocative, mysterious, fun, and cheerful for the most part. One of those stories that is just made for reading aloud, and which keeps the audience enthralled to the last word, and which provides a simultaneous sense of satisfaction mixed with disappointment when it ends. We read it together as a family, and it was thoroughly enjoyable. In fact, it is high on my list of Must Read books for children – oh, not very YOUNG children, because the story is too long for them, and requires connecting the dots between several story lines woven skillfully together. But 10 to 18 year olds – yes, even teens love this story. A lovely way to create bonds of shared memories for families with teens that they aren’t sure how to connect with again.

But the story itself is not what provided the lesson. It was the movie. We bought it, in hopes that it would capture some of the essence of the story. To our great disappointment, it failed in every respect. Other than the name, and a few shared names of characters, and the mention of soup, the movie bore no relation to the story in the book.

The creators of the movie, from some misguided notion that they had to rewrite the story to capture the movie audience, managed to strip it of every defining characteristic, and to create a story that was not only devoid of any of the charm or enjoyment that the book possessed, but completely, and utterly uninspired and pathetic. It was a waste of money to even make such a travesty. Other reviewers have agreed that the movie was on the low end of the scale. In fact, it is something that could only be appreciated by someone who had a very short attention span, no taste, and who had no previous exposure to the original story (the very young kids who appreciated the endless string of Land Before Time movies comes to mind).

It truly was not even the same story! They changed the settings, left out essential elements, threw in completely meaningless and worthless replacements, created environments in the story that had no reason for being there, and in short, utterly ruined it. I am not too harsh, in fact, there are not words available to truly describe the vandalism perpetrated by the unskilled crew who created the appalling monstrosity.

The sailing ship in the opening scene was the first clue that something catastrophic had occurred – the book does not go near the sea at all. The absence of essential character discovery, and the remake of the dungeon into something like the dark side of the rat city from Flushed Away were obvious and unpleasant changes which displayed the ignorance and amateurity of the vandals who posed themselves as screen writers. The cook – a female character with personality and some humorous appeal – was replaced by a male chef who was merely a caricature, and a bad one at that. The movie was replete with illogical changes such as this, bad whims, carried out with no purpose, and with a sense of pathetic uselessness. The crowning atrocity though, was the vegetable man (an incredibly stupid creation of dancing vegetables which completely destroyed the story line without any kind of benefit whatsoever) – which had all the feel of an addition by a recent graduate artist, who had created something like it for a school project, and just HAD to use it SOMEWHERE, whether it fit or not.

This book could have been recrafted as a movie that was worthy of the excellence of the original story. But because this company purchased the rights, and made such a travesty, they not only polluted the world with so much animated refuse, they also blocked those who would do it right from doing so for some time to come. I think that is the saddest thing about it. In the afterlife for film creators, there must be a special torture chamber reserved for the perpetrators of such heinous actions – where they are first blessed with the good taste they lacked in mortality, and then forced to view bad films through eternity!

The lesson is applicable to many business concepts. Great business ideas contain an element of genius – a bit of something different, skillfully woven into the fabric of the business, which define it as something unique and attractive. It succeeds BECAUSE it is different.

Often, a thriving business will be bought out, or will go public and have other voices dictating decisions, or it may just reach a point of growth where the business owner starts to automate or delegate the wrong things to the wrong sources. In the changes, the wrong things are changed – the very things that define the uniqueness are lost, and it becomes like every other mediocre look-alike.

In the case of bringing in other decision makers, they often wish to recreate it in the image of that which is familiar, little realizing that as they do so, the very thing that made it successful is diluted or lost completely. After all, if it were like all the rest, based on familiarity, it would not have grown in the first place! It is the DIFFERENCES which define a good business. And it is those differences which uninspired or uncreative people simply cannot wrap their heads around. Genius works – but is often not appreciated by those who would like to capitalize on someone ELSE’S genius, when they do not possess it themselves.

The moral is, that in making changes to something that works, don’t lose the ESSENCE of what works. The movie of The Tale of Despereaux is but one example of the destruction of something precious, and the lowering of something effervescent to the worst of the common.

The unexpected, the twists, the uncommon brilliance is in fact, what makes it work.

Basic Online Security for the Technically Challenged

Most security problems online don’t happen because a really brilliant hacker slaved to break into your bank account, website, or eBay account. Most of them happen because you left the house with the doors unlocked and the windows open, and the burglar walked right in.

See, most of them happen because someone programmed a bot to go looking for obvious easy targets. Just like the burglar who goes looking for unlocked doors or open windows. They aren’t looking for a hard job to show off their brilliance, they are looking for a quick and easy mark.

Unless we understand how online security compromises take place, we won’t understand how to reduce the risks. The good news is, that the vast majority of problems occur from things that are VERY easy to stop. They happened because someone made it easy to take advantage of them, and the bad guys are mostly opportunists. Stopping most just means not giving them easy opportunity. In other words, just lock your doors and close your windows. Cyber criminals aren’t much different as a whole than the average burglar – for the most part, they spend a few seconds on easy possibilities, and then move on to find a sucker if they can’t get in.

Some simple rules:

1. Don’t EVER click a link in an email to go to a secure site. Go there by entering the address into your browser yourself. No matter how convincing the email sounds, DON’T TRUST IT. Any email that tells you that a sensitive account (including email accounts, bank accounts, etc) requires validation or it will be shut down is a LIE, and sent for the purpose of stealing YOUR data.

2. If it sounds too good to be true, it absolutely is. If it is on a one page website with tons of hype and dozens of invitations to click here to buy, there is a 99% chance it is not legit. If they pressure you to buy now, don’t. Listen to that voice of caution in the back of your head, it knows what it is talking about.

3. Change default usernames. If you do an install of some popular software into your website, it has a default admin password – Change it! (Joomla users, that means YOU.) NEVER leave a website username as “admin”, or anything else that was there when you got it. Every scammer in the world knows what the default was on that kind of site, and they’ll go looking for sites that didn’t have it changed. Username and password combinations are easier to break when they only have one of them to guess.

4. Use a more secure password. Don’t use just a single word, or two words. Add a number or two. Use a capital letter or two. Make it easy for you to remember, but hard to guess. Adding numbers and changing a letter or two to a capital does that. Symbols make it even harder to guess, but not all systems allow them. Some sources tell you to use different passwords for every site, but really, you can’t. There are too many! The reality is that most people do use the same password for everything. But it is wise to use a separate higher security password for bank accounts, and do NOT use a password reminder or key program to keep the high security ones.

5. If you have a website that uses software, make sure it is up to date. Periodically, someone will find a way to break into a site structure – like Joomla, WordPress, OSCommerce, or whatever. And when they find that way, they publish it to all the other unsavory sorts. If you keep running an outdated version that has a known security hole, it is only a matter of time before one of those persistent little bots finds it, and walks right in through that open door.

6. Don’t share your passwords. Not ever. Once it gets out of your hands, it can go anywhere, and someone you trust may let someone else know, because THEY don’t value it as much as you do. No one can guard your own security quite as well as you can, you are the most motivated person.

7. Don’t trust web professionals to keep things for you. You have to trust some people with access, but give them as little as possible, and always make sure YOU are the one who can kick them out, not the other way around.

No need to be paranoid – just be sensible. Just like closing all your windows, locking the door and throwing the deadbolt. Unless you are in a high risk online neighborhood that makes you a particular target, there really isn’t any need to put up bars or hire a bodyguard. Just like you do the simple and sensible stuff for home security first, do the same with online security.

Don’t make it easy for someone to rip you off.

Grow a Garden!

Gardening doesn't have to be that hard! No matter where you live, no matter how difficult your circumstances, you CAN grow a successful garden.

Life from the Garden: Grow Your Own Food Anywhere Practical and low cost options for container gardening, sprouting, small yards, edible landscaping, winter gardening, shady yards, and help for people who are getting started too late. Plenty of tips to simplify, save on work and expense.