There’s no such thing, folks!

All these so called marketing experts out there crying that they have the secret to endless buyers. They tell you one of the first steps is to identify your “Ideal Customer”.

Now they do this for all kinds of things, but I am seeing it lately with Art Marketing Coaches.

There’s no such thing! Ok, I already said that. But there ISN’T an “Ideal Customer” for ANY business.

There’s too much variety.

You can’t even isolate a set of characteristics that is valid.

You CAN isolate some NEEDS. But they vary also, and you can’t cookie cut your customers.

I decided I wanted to go after Assembly Line Art buyers.

But they are all different!

Some are brokers, some are gallery owners, some are boutique or even big box retailers. Some ware wholesalers, some are distributors.

There’s no “Ideal” because there are too many types.

Even among those types, the INDIVIDUALS will respond to different messages.

You don’t TARGET anyone.

You BE YOURSELF. (Ok, some version of nice, professional, informative, honest, etc, in case you aren’t those things, ’cause “yourself” only works when “yourself” is LIKEABLE.)

Talk to your audience like you do to your friends. Talk to them like you do when you are talking to an actual prospect, or customer.

And you find that you keep having to add little bits, because encountering new people to negotiate with or to inform, exposes you to versions of customers that you could not envision! They keep coming up with new perspectives that blindside you! You just can’t predict it!

So just tell the world about your product. Because THAT is something EVERY customer needs.

Just give good and honest details, and speak to the NEED that your customer is likely to have, that YOUR product provides for, ESPECIALLY when it is a unique product that meets the need better.

Speak from the point of view of THEIR NEEDS, and not from YOUR NEED TO SELL. It works better.

But don’t go trying to map out some mythical customer who only exists in the fragile minds of the mentally unstable.

That customer doesn’t exist except as a figment of your imagination, and you’ll just be wasting valuable time, that you could be using to present your product in a persuasive way to the general public. Let them choose. Don’t filter them (except for legal and moral reasons).

Let THEM decide if they are the winning customer that you never expected would be the one to buy your product or service again and again.

No, folks, you CANNOT charge sales tax from your internet business in one state, to the residents of another state. I don’t care if you DO live in Chicago. I don’t care is some ignorant webmaster wannabe says you have to now because some law or another says so.

They are wrong.

NO INTERNET BUSINESS CAN, Nor SHOULD, NOR CAN BE REQUIRED to charge sales tax to ANY RESIDENT of ANY STATE where THAT BUSINESS does not have a PHYSICAL PRESENCE.

It is against the law to do so.

Which Law?

It is Contrary to the Interstate Commerce Clause of the Constitution which PREVENTS any state from collecting sales tax from any resident of any other state! It GUARANTEES free trade between states, and this is part of it, and the Supreme Court has ruled on that, many times.

It is that simple.

It is NO DIFFERENT than if you have a mail order company that sends out catalogs. Online business is the SAME, and your website is considered to be nothing more to the courts than a MAIL ORDER CATALOG SYSTEM. This is also upheld by the Supreme Court.

The fact that the system is online, rather than hand processed by the business MAKES NO DIFFERENCE. It is still just a MAIL ORDER BUSINESS.

It is a CONSTITUTIONAL VIOLATION, and a FEDERAL CRIME if YOUR BUSINESS charges sales tax to anyone outside YOUR state (tourists are IN YOUR STATE when the sale occurs).

In fact, it is TREASON to do so, and a CAPITAL CRIME. That means, if you are found guilty, the death penalty is mandatory.

Not only is this a crime Federally, but it is a crime in EVERY STATE to collect sales tax that is not legally due. Every state stipulates that you can ONLY collect tax on sales that occur IN YOUR STATE (with the customer present), OR from mail order with an in-state customer. It is a crime at the state level for which you can receive the death penalty also. THIS is Tax Fraud, and it is no small thing.

If your webmaster or accountant is telling you otherwise, THEY ARE A CROOK.

If a business is charging you sales tax for a state YOU DO NOT LIVE IN, then THEY ARE A CROOK.

No exceptions. No excuses.

This is a growing trend among dishonest businesses who charge you illegally, so they can skim that extra amount for themselves. You better believe they are NOT paying it to their state. There is NO STATE that requires that, they cannot without getting sued six ways to Sunday.

We are a Constitutional Republic. That means something. It means that the Constitution of the United States of America is the SUPREME law of the land. It holds. No state can just decide that they don’t want to do it that way anymore.

WE DON’T OWE IT!

I’ve been drawing since grade school, and painting since highschool. I always knew I could not be a professional artist, because I could not paint and draw everyday, all the time. I knew I lacked the essential inspiration to produce art on demand.

I produce an average of 3-4 paintings a week now, but they are simple, and quick to do. I have learned to be a full time artist, even though I do not paint full time right now. I know I COULD, if the financial motive was there, and I know I could produce between 4 and 20 paintings a day, depending on what media, method, and batch production method I was working.

There are major things that have changed since highschool.

First, I know how to work. I know how to do a JOB day after day, and when it comes down to it, painting is just another job.

Second, I know how to do CREATIVE work every day, all day. I learned that as a web designer, doing computer graphics and website design, and doing web development to create individual solutions for each website.

Third, I know how to use TECHNIQUE, and how to develop METHODS and SYSTEMS to produce work more quickly, and more efficiently.

Fourth, I know how to RESEARCH and STUDY the works of other artists for inspiration and to learn new styles, methods, and techniques. That began with Bob Ross in about 1992.

Fifth, I know how to get up in the morning and just do the work. Just do the work that is here to do today.

The biggest thing that makes it so I can WORK as an artist is that I know how to get up and do the work, and that I now consider art to BE work, not just something I do for my soul. It IS still that, but I can do THAT as work!

Long ago, art was not BUSINESS for me. Now it is. But it produces a PRODUCT, and that makes it business.

I am an artist every day. I am a writer every day also – I made THAT transition long ago. I don’t LOSE something by being an artist every day. I gain something.

When I am not working on a painting, I am often studying a work that I plan to use as my reference work to paint from. I am sometimes researching categories of painting material to learn styles, compositions, color usage, and other elements that allow me to be READY to paint when I pick up the canvas and brush.

I study the techniques of other artists, but I also practice to REFINE my own use of technique to create various stylistic elements. I also work to refine METHODS, both those that I learn from other artists, and those I create on my own.

All that time, between youth, and middle age, I was learning. The things that come to make me ABLE where I was not then, are not merely artistic, but mechanical, intellectual, displinarial, and analytical. I am more of a person now, and that makes me more capable.

The art has a long way to go to improve as I want it to. But the rest of me does also. I’m not ready today to paint a highly detailed large work. But maybe I will be in a month or year or two. Because I’ll be even MORE of a person then than I am now.

But now, for the first time in my life, I am an artist every day… An everyday Artist.

View my scratchings and smearings at Firelight Heritage Farm Library and Gallery.

Sometimes you create a thing, and the thing is DECIDEDLY WRONG.

And sometimes you can SEE RIGHT THERE what is wrong.

Sometimes you can fix it. And sometimes you cannot.

I have paintings that have a flaw, that I cannot fix. I have the SKILL to fix it, and I have the knowledge of what is wrong.

But when you finish a painting, and clean up the paints, it is often really scary to go back again to correct something. It is HARD to get the paints mixed right, and if they are wrong, the correction might just be WORSE than the flaw you are trying to correct.

More times than I can recall, I have chosen NOT to repair a flaw, because the risk that I will completely destroy the painting is so great I just can’t make myself do it.

Sometimes though, it can be done. It isn’t always worth it with a really bad flop, but often it is.

Corrections, it seems, are full of “sometimes”.

I spend part of yesterday correcting two paintings. One had glitter glue that ran into the wrong area, so I had to paint over it, and then re-glitter it. Easy enough if I can match the paints and the glue, and I could, well enough.

The other required some creative modifications. It is BETTER, but not sufficient. I shall have to correct it again. This one also has glitter. So I need to paint, and then glitter. If I can get the color right.

One more waits, and it is a major undertaking. Matching the colors is only part of the equation, and I could entirely ruin it by trying. But it is not a work that has value as it is, so correcting it is the only thing I can do. The risk MUST be taken.

Meanwhile two half-finished paintings with oceans in the middle, and seashell framing are waiting to be finished. So I struggle to balance the time. Correct the old, or finish the new?

And how can I just do both?

This painting just did not make much sense, because you cannot see the outline of the flower well enough to differentiate it from the background. I feared touching it up, because I was afraid I could not match the colors.

Gave it a try anyway, and failed utterly to match the warm reddish tones of the original colors. The color I used is a bit too orange. Fears realized. Not sure if the painting is better, or worse. But you CAN see that it is a flower, even at some distance. The color difference otherwise, between the two, is just camera color issues.

I’ve always loved seashells. You never find them, you know, you always have to BUY them. So I did. But only a few, it is all I could afford. A few trips to the beach where I gathered some sand dollars, and some fond memories of a close friend, and my husband and small children.

They were one of those things that were lost in the Great Disaster, and it is only now I can restore anything, and what I have now is NOT what I had then.

I’ve NEVER been interested in seashell crafts. But painting them seemed an option, and that lead to Shell Paintings where you paint everything but the shells, and you glue those on. I gave it a try.

I wasn’t unhappy with it. So I tried again. This time painting ON the shell.

Next, I did a painting with a wreath. It took me three days to paint the shells, paint the painting, and then glue it all together.

Various other shell items, such as painting on oystershell, followed. Then I learned to make Magnolia blossoms, Rose blossoms, and Water Lily blossoms from seashells. I kinda like the look! And instead of selling them as individual crafts, I wanted to put them into a painting.

The first effort is finished, Magnolias with an impressionistic background.

This one is a set of three paintings, very small. Because the shells were small, and the blossoms ended up small.

I still have quite a few things lined up, and more to learn. My love of seashells has taken a new turn though, and I only have one rule – I combine it with painting, and not just painting the shells. I have some exceptions, because some shells, it is all you can do with them.

About the only way I can get the shells is in mixed lots, and you get what you get. You know you may get a lot of a particular type, but the big ones are always a gamble. You just have to work with what you get, and learn to USE the shells one way or another.

So the output is somewhat irregular. But it is a lot of fun.

My entire production is available for sale, on FirelightHeritageFarm.com.

You know, Amazon is NOT required to collect sales tax on all sales. They aren’t. They run a Mall, with multiple vendors, who come from all over. THOSE vendors are responsible for the sales tax, and Amazon isn’t even legally responsible to give them an interface where they can collect it.

So when I shop at Amazon, I am defrauded if the ACTUAL SELLER is not located in Utah (where I live). Because Amazon does not have outlets here. And the Seller (who is either Amazon, NOT HERE, or another seller, RARELY HERE) is almost NEVER required to pay sales tax on MY purchase (pass through tax, remember?).

So when I order from Amazon, I am being defrauded 99% of the time.

It is now much worse than that.

Woolery.com charges me sales tax. For a business in another state. They tell me they are required to do so. They are lying.

The Commerce clause in the Constitution PREVENTS one state from collecting sales tax on sales outside their own state. Internet sales are judged by the Supreme court as having taken place in the ORIGINATING STATE for the seller, not the buyer.

No sales tax due. Not ever. But SO MANY businesses are doing this.

In fact, if you charge sales tax on all sales on your website, you are committing Treason. Yeah. Legal definition is broader than just trying to bring down the government. If you violate the Constitutional rights of people on a large scale, it is Treason.

What we find though, is that NO STATE tells people they have to do that. When sellers charge sales tax on out of state sales, it is ALWAYS fraud. They pocket it, and smile.

And you pay a dishonest merchant to commit Treason.

Sadly, some of my favorite vendors are falling prey to this.

It is also a favorite scam within corporations. Someone sets it up. Someone OTHER than the corporation collects the money, siphons off the excess sales tax. But make no mistake, THAT corporation is still on the hook legally, because the fraudulent funds are being paid TO THEM.

Yeah. I’m ranting. But it’s still a major problem, and my legal info here is still true.

No, I’m not a lawyer. If you don’t like what I said, go hire someone. Go study the Constitution yourself.

Raising kids can be an unpredictable adventure. Now they are gone, I have time to muse over some of the things that occurred, and to figure out just what went wrong.

Betsy broke her hand. She and Adriene had asked to go to the Library, and had permission to walk the four blocks down and back, together. Of course, they did not interpret it that way. They figured they had permission to GO.

And I would not have minded if they had taken their bikes and gone. What they did NOT say was pretty important that day.

They did NOT say, “Hey Mom! Can we tie one of those little bitty scooters with the tiny wheels to the back of Adriene’s bike so she can ride and I can go fast enough to keep up while we book down that gravel road to the library?”.

Trust me, I WOULD have said NO!

But smart kids that they are, they learned NOT to do that, and it only cost a trip to the ER, and a trip to the Bone and Joint clinic, and six weeks in a cast, for them to learn it. For Betsy that is. Adriene just felt ALL THE GUILT!

If they had only just TOLD ME.

He called about half an hour before Kevin got home. Better than half a deer. Skinned and hung. Did we want it?

Of course.

But wild game is never convenient. You take it when it comes in. Even at midnight (no exaggeration, it has happened!), even when you are enjoying company. Because that is the only way you get it!

Kevin worked half the day (his usual day off), and when he came home he was tired. But after lunch, we went and loaded up the deer. The front half with one backstrap missing, and one back quarter. Tossed onto a sheet of clear plastic in the back of the van. Halfway home the smell of it has come to the front of the car, and we know there’s a deer back there. Not strong. But definitely wild.

Into the house, and onto the floor, on that same sheet of clear plastic. We cut it up on a low card table, with Kevin sawing up the carcass and boning out the meat, me trimming and cutting. This time we just boned it out, chunked it (plus some steaks), bagged it, and put it into the freezer.  We’ll thaw it and chunk it to can or grind into burger when time is more flexible.

Six small backstrap steaks went into the fridge, to cook an hour later. I go back to working on the computer. My hands smell of deer, even after washing up. Not strongly, but enough that I notice.

Dinner is fettucini noodles and deer steaks. Fried in butter, with Real Salt Seasoning Salt.

Just a little chewier than I prefer, but not gamey at all. Tasty. Meaty.

That smell. In the car. In the house. On my hands.

More than just one meal. Thirty odd pounds of meat, which will save us the cost and trouble of shopping for beef, for a few months. Gratitude seems an inadequate word for our appreciation.

That smell, and the backache that always goes with processing an animal.

It is worth it.