Smart Growth
I’ve always had simple business goals. I wanted to keep my family first, keep my business small, and NOT to have to handle the paperwork associated with employees. I wanted my business to stay flexible, so that I had some freedom over what I chose to do, and that was always more important to me than making lots of money. Financially, my goal was that my business justify the time I put in on it, and that it benefit our family. It certainly has done that, though many people would wonder why I was not driven to make more.
Last summer, my goals changed. I prayerfully thought about what I could accomplish, and how I could take the dreams of my heart, and by compromising some things, create something that would provide a greater realization of other dreams. Specifically, if I earned more, I’d be able to do more good. To do that though, I would have to compromise some of my preferences. It took a careful reassessment of what I COULD compromise, and what I could not.
I’d have to hire employees.
My family would STILL have to be my priority. That meant I’d have to delegate many tasks I prefer to do myself, to keep MY job flexible.
I’d have to move from technician, to trainer and administrator.
I’d have to market in a way I had never done before, and become comfortable in situations I had previously tried to avoid.
We’d have to incorporate. Somewhere I never wanted to go, but financially, it made the most sense (no, and LLC would NOT do for our particular situation).
I had to change my concept of what I was capable of achieving. That was a big step. I’ve always lived in a small town, and done small things. Suddenly I was faced with stepping outside that comfort zone and considering competing with people who were thinking big.
I had to seriously rethink my pricing, productivity, and target market. I also had to think about ways to set up systems to make our services more efficient.
For it to work, I had to determine which of my personal preferences I could give up, and which ones I could not. And I had to think and plan for potentials that I was not at all certain we could ever realize.
Did I want to franchise? No. So how would I expand my efforts if I did not want to do that?
Did I want to hire employees? Not really, but I could make that change – after all, I also liked the idea of providing employment in a depressed area.
Did I want an office outside the house? Absolutely not. But I’d have to have one… so I thought about how I could do that and still feel like I could keep in touch with my home throughout the day – we happen to own a property just across the alley, and that provided the answer. I can still work from home, set up the office on the other property, and interlink the phone systems between the offices.
I also looked hard at my strengths and weaknesses. I am a good designer – not extraordinary, nothing amazing, but functionally good. But that was something I could delegate (did, in fact, to my son). I could delegate marketing tasks (if I could find someone willing to actually DO them!), and I could delegate financial tasks – but ONLY to someone I really trusted (that ended up being my husband). I could delegate some writing tasks, but not all, and I could delegate many technical tasks, but not unless I had someone qualified, or someone whom I had trained (due to financial issues, that one is still a ways out). I could NOT delegate client negotiations. I am simply the best person for that. And I could not delegate project oversight – the buck stops with me. I also refuse to delegate childcare, except sometimes having the older kids watch the younger ones. I am simply NOT willing to give up motherhood to someone else. I’d have to supervise, and administrate on a flexible schedule, and delegate things that were not flexible, so that I could keep motherhood as my priority. I’d have to make sure my business offerings always made that possible (one reason we phased out computer repair services – not flexible enough).
I have a friend now who is looking at some of the same issues. Do I want to grow, HOW do I want to grow, and what can I give up to make that happen, and what do I, personally, have to retain, to keep my personal goals as they need to be?
It has truly been a learning process. We began the effort to seriously grow, about 6 months ago. I had to combine that effort with training my husband and son in their duties, so it has been slow. But this month I realized one of my goals – people are now starting to call ME, instead of us having to chase down every contract. Growth is still slow, but it is happening, and the income trend is steadily rising. Some projects we put into place 6 months ago are also now just starting to pay off, in a significant way, and that is pretty cool.
Everything I choose to do with my business has to fit my long term goals. If it does not fit, I adapt it, or I let it go. I’ve had many opportunities for growth come during the last 6 months, and most of them I passed on. Because growth is only good if it is the kind of growth that you can cope with. What I am ending up with, is a unique and needed service, that fits my lifestyle well, and that works for my clients and employees too.
And I am definitely still learning about growth!
It is Really Happening For Medicine Bow… I think…
“I’m thinking about starting a business…” is something I hear every day, even in this tiny town. Well, maybe not every day, because there just aren’t that many people here, but often enough that it is no longer something I get excited about. If it meant anything, I WOULD be excited about it!
Starting a new business is ALWAYS something to get excited about! But here, thinking about it means just that. They are thinking about it. Pretty soon, they’ll stop thinking about it. Most of us are that way.
Lately though, I’ve been hearing something different. “I’m waiting for my lawyer to get back to me on this issue so I can start my business…”, “When I finish training, we’ll be starting our business, on (date)…”, or “Construction has started so this business can open soon, and regular progress is being made…”
It ain’t a done deal, but it is quite different. These people are WORKING on it! They are actually doing something more than THINKING!
Don’t get me wrong. Thinking is good. Every good thing starts with an idea, and proper thought and planning can make a dream a reality when lack of them means disaster. But if you want it to actually HAPPEN, you have to roll up your sleeves and get to work! These people are doing that. And when they start doing that, I begin to have faith that they’ll accomplish it, because I know that while I don’t accomplish 100% of everything I work on, I at least produce something positive through the effort.
There is an aire of excitement here. I don’t know if I am the only one who feels it, but it is very real to me. Something is happening. It is small, and slow, but gathering speed. And I like that.
I like to see people step out and try. I love to help them get the groundwork laid, and to know where to go to learn how to do it in a way that will work for them. Having cool stuff go on around me, in my own town (FINALLY!), is very heady.
The only thing I wish is that it would slow down a little. Because I am on the receiving end of work from at least three business projects that are developing here right now. And everybody is in a hurry, and there is just me to do the work!
But overall, I’d rather be too busy to breathe in the middle of exciting changes than to be stagnating along with everyone around me!
I finally believe that things are happening here, because I can finally see other people making an effort to make things happen.
There is a difference between thinking about it and actuall doing it. Even if you are not ready to launch yet, if others can see that you are working, they are more likely to believe it will happen.
I can’t wait to see how it all turns out!
It’s Alive!
So, after the suggestions of someone on a forum to look at my aspirations with Medicine Bow in a new light, I spent several days putting together yet another website. I’m also hard at work on a book to go with the site, and will next assemble some packets for information.
The site is alive, at http://www.booniebusiness.com/. Blame the URL on my 18 year old son, and the lack of other suitable domain names!
This may be just the beginning, because I’ve had another idea which I’ll begin developing as I assemble the resources for Boonie Business and the Medicine Bow Business Site, and one other site. Because the whole thought process ended in a brainstorm of ideas, which bear developing.
I have a bunch of my websites for sale, listed at http://www.thissite4sale.com/, in an effort to rid myself of sites that I cannot keep up with, so I can focus on the ones that compliment my service offerings better. I’d rather make money from my own stuff than from Googles, even though Googles do pay well for some of my sites.
Boonie Business came together fairly quickly though, I started it on Friday, worked on content Saturday and today (Sundays off). Got a lot of other work done in there too. One of the enjoyable things of my business is having things happen fast that have good potential.
Success and Spirituality
I generally avoid working on Sunday. Reason? Besides needing at least ONE day when work is not an issue, I have found that weeks that follow Sundays that I worked on are less profitable than weeks that follow Sundays when I do not work. Really. Provable, and trackable.
I believe in blessings from the Lord. I believe that when I take Him at His word, and test Him, that I’ll find reasons to do things right. Keeping the Sabbath is one of those things I tested. But even knowing that it helps me be successful (and that it helps my family, and that it helps ME), I still struggle with it.
Not all the time. Just certain days. Like Sundays when I miss church – the day seems awfully long without having a purpose. Or when something exciting is developing and I just cannot hardly contain myself and be patient. Or when the next day is Christmas and you know that everything that needs doing is going to have to wait TWO days, not just one.
I also believe in being generous with donations. Because when I do, I earn more. Again, we have tested this, and proven it. We increased some of our donations last year, and our income has gone up consistently ever since, and our level of indebtedness has gone down consistently. We still struggle a lot, but in spite of all appearances that it should NOT be getting better, it unaccountably IS.
So don’t expect regular Sunday posts. This one is here to cover a spiritual topic which I feel is appropriate for the day.
Battling the Weather
We have about a foot of fine powder on the ground. That is a lot for the area of Wyoming where we live, usually a snowstorm just drops a few inches. Before those of you in snowier areas start scoffing, you must realize that while Wyoming does not get a LOT of snow in this area, Mother Nature makes the most of what does come down. A little goes a long way… Literally. We joke that snow in Wyoming buries cattle in Nebraska.
The snow blows into drifts, and when the wind blows hard, it creates a “ground blizzard”. You’ll be lost in a blizzard even though there is not a cloud in the sky, because of the snow from the ground that is blowing up into this dense fog. It does some other interesting things too.
So what does that have to do with business? We have a property management contract, where we are repairing some long-neglected houses and cottages. It is a good contract, but this is a hard time of year to make progress. The owner lives in another state (we document progress with reports and photos), so we do the work that needs done to clean up the property, seal the leaks in the roofs, repair broken windows and doors, and get the units ready for rental. It has been neglected for so long that it is a long term project, and we are having to progress one task at a time – first weatherproofing the buildings to stop further decay, next getting the three best buildings rentable by spring. Later, more intensive repairs and modifications on the other buildings, one at a time.
Anyway, he began the purchase in September. We hoped it would go through in time to get in a little late roofing so that the major buildings would not have further water damage. The title transfer did not complete until November. We had a fairly warm fall, so we continued to hope that if we repaired the roofs in a little bit of a non-standard way, that we’d still be able to do it this year. Otherwise we’d have to wait until late spring.
We got one of the large roofs done, and we had gorgeous weather for the week it took to do it. Then it got cold, and the snows hit. We’ve had storm after storm and have barely been able to begin work on the second large building that needs roofing done. It has been so cold that the other work that needs to be done is also going very slowly. There is no power on yet, so no heat, so we cannot work there long in the current cold.
Our business is pretty flexible most of the time, we have many things we can juggle around, so if his stuff is on hold, then there are other things to do for other clients. If they are also on hold, we have plenty of our own sites to develop. But working on our own sites means deferred income – work now, get paid a little each month for years afterward. So it also means we have to juggle finances if we have to juggle clients.
We certainly will have a White Christmas though. No doubt about that – unless the wind picks up between now and then, and blows it all to Omaha!
A Busy Season…
Odd, but web design business with my particular clientele is SUPPOSED to slow down around Christmas. It has not. Contracts that had slowed have picked back up, new options have come in, and I even landed a new contract yesterday – a rush job for a couple that wants to be well positioned for the local tourist season.
I’ve launched a total of 4 new sites (including this blog) within the last three weeks. We’ve also been working hard on a local property management contract – out of my usual scope of work, but what the heck? The owner is great to work for, the work is something we are skilled at doing, and the job needs doing.
Our town is also on the verge of change – Changes that are surprisingly, making national news headlines. And no offense to any environmentalists, but our town is overwhelmingly in favor of the changes (if you wanna know more, just do a net search on “Medicine Bow Coal to Liquids” and see what that gets you). Alternative energy is a hugely hot topic right now, and a lot is riding on this project.
Anyway, locally it means that I have found myself right back in the middle of the economic development arena. In a way it feels like going backward instead of forward, because I’ve been there before. During my first stint as Web Admin for the town, long before my youngest son was diagnosed with cancer, and before our daughter’s condition, birth, and death swept us into a different reality.
This time things are different though. The first time I went in, blythely unaware of what I was getting into. Locals were obstructive rather than helpful, organizations that were there to help scoffed at me, and it all fizzled into a discouraging battle that I just did not have the energy to fight alone.
Just a little background to make sense of that, I live in a town of less than 300 people. Big town politics got nuthin’ on small town pettiness. People here will fight for their tiny chunk of power in very aggressive ways. And someone can get elected just by who they know, not WHAT they know.
So here I am back in the middle of it again, only this time there are people who want to work together to make something happen, and the outside organizations are offering support. I’ve even been asked to present a speech at an ecomonic development event – on the topic of using the web to benefit small businesses. It is a great opportunity since it is county wide, and will have many state organization reps there.
I’m still not sure I want to be the one to take up the drum and make it happen, but it is something I know won’t get done if I don’t get behind it. There just aren’t enough people here with an interest and knowledge who CAN lead any kind of citizen’s group.
All of those factors though mean that I am being pulled in a lot of directions. Hoping I can organize it all and balance my time so I don’t lose sight of my kids, or neglect my clients who are my first business priority.
I joined the Laramie Area Chamber of Commerce as well, so there are things in that membership that are taking me outside my comfort zone. In a good way, I think, but none-the-less intimidating!
Surprising position to find myself in actually. Sort of outside my image of myself.