Web Design

It’s Official! Pre-Launch Sneak Preview is LIVE!

Ok… that was SO full of hype! Truthfully, I am genuinely excited about this, because we’ve been working on MicroWebmasters Alliance for about 4 months now, getting near launch, but not quite far enough along to really announce a date. Well, we’ve got the date now!

March 1, 2008, MicroWebmasters Alliance will be officially live, open for business, and accepting paid memberships. Until then, we are running a pre-launch preview, free of charge.

If you register before March 1, you’ll get a 1 month free membership. We’ll do our best to make it value packed and full of good stuff. The site has over 100 pages of instruction, tools, and some good marketing benefits. Every single page of content has been screened for quality and usefulness – this isn’t a “free for all” article directory! If it isn’t good, it doesn’t get onto the site!

Check it out at: http://www.microwebmasters.com/?a_aid=9d5e23fc (Yes, that’s an affiliate link – members can also enroll as an affiliate if they choose – we’re using this one for tracking purposes.)

MicroWebmasters Alliance encourages cooperation between MicroBusiness Service Providers, and provides training materials to help you learn to provide more affordable services for your clients, while increasing your own profit margins. Tried and true success strategies, useful business tools, recommended productivity software (a lot of it is legal free software), and help in streamlining business tasks. You’ll get a good marketing benefits package also!

Membership is open to Web Service Providers, related Service Providers, and Do It Yourselfers. If you aren’t a web service provider, but want to learn more about serving MicroBusinesses, you can get an Associate Membership, with all the marketing benefits, and all the MicroBusiness specific resources from the site.

This organization is totally unique in the Trade Association world. We aren’t just giving you a few marketing benefits. We’re offering a ton of strategies and tools for doing business more profitably – no hype or scam there, this is the stuff we’ve practiced that has had to measure up against our ethics standards. We are out there actually DOING what we recommend. Our goal is to have at least one “ah-ha” moment in each instructional page of the site.

You have to actually QUALIFY for membership! We don’t take people who are not actively trying to uphold good business practices, and who are not actually serving a MicroBusiness market. We offer a Junior, and a Professional level membership. To get Professional status, you have to be able to demonstrate a certain level of experience. If you cannot, then you get Junior membership – but it is still VERY high value, because if you get designated as a Junior member, you also get training assistance, to learn the stuff you need to learn to get Professional status! We’re talking personal, helpful assistance that improves your skills in a very profitable way! No other trade association offers that!

We’re setting out to change the MicroBusiness Web Service world. We’d love to have you along with us!

A Great Idea, and a Great Product = Half the Job

Our clients are often surprised at the amount of work that goes into marketing and selling a product or service. They are also caught off guard by other aspects of business preparation.

To sell a product that you manufacture, you must not only manufacture a great product, you must package it, prepare marketing materials, document your business policies and procedures, and make sure that your purchase process workflow (offline or on) works smoothly.

With a service, sometimes the documentation process is even more involved, because there are generally more variables.

If you self-publish a book, you may feel that when you have the book written, that you are close to finished. But that was also only half the work. You still need to format it, create a cover, put it into a standard book format, have it edited and reviewed for errors, and put it into the published format. Following that, you still have to set up a sales venue, and promote the book in an effective way, which also involves prepping good marketing materials.

Some clients come to us wanting an affiliate program, feeling that they just need to obtain the appropriate tracking software and it is done. If that were true, everybody would have an affiliate program. To have an effective one, you have to think about how your program will operate, document your policies and procedures, configure the affiliate software to work the way you need it to (this is a fairly big job in itself and involves some forethought), and then create your affiliate support pages – program overview, program details, and affiliate resource page.

Anything worth doing, that is going to get you something worthwhile in return, takes work. If it is going to get you something big, then it takes a lot of work. Anyone who tells you otherwise is either misinformed, ignorant, or dishonest.

People who do not realize the amount of work going into a project usually do not have a clear vision of what they want to accomplish. It stands to reason that if you are aware of what you want to accomplish in selling something, that you will consider HOW you want to sell it. And if you want other people to sell it for you, that you will be willing to give them good information about selling it, create good policies to make paying them sustainable, and that you will be willing to set up a good framework to support those sales.

Those who are not willing to INVEST the necessary work, are not really serious about operating a business. This may sound harsh, but it gets even harsher. They do not want a business, they want to gamble. Because only gambling even pretends to offer something for nothing, and only gamblers get taken in by it. Because we know that with gambling, everybody loses except the “house”, and the occasional RARE winner. With a business gamble, you aren’t going to win.

Most of our clients, when presented with a large amount of work to achieve a goal, do one of two things:

  1. They revise their goals to something more attainable in the short term.
  2. They look at the work, figure out how to prioritize it to make it achievable, and they tackle it one step at a time.

Most of our clients do NOT totally bail, because when they get to the point of working with us, they’ve already committed to owning a business. They’ve already faced similar circumstances where a project seemed overwhelming and so much bigger than they’d thought, and they’ve worked their way through that. So they have a history of hard work and some success under their belt, even if the success is merely overcoming the initial discouragement.

To succeed, we have to think ahead, and be willing to lay the proper groundwork, and then to tackle additional hurdles as they come. Giving up at the outset guarantees failure. Determination, planning, documentation, and hard work, on the other hand, can come together into something purely amazing.

Grow a Garden!

Gardening doesn't have to be that hard! No matter where you live, no matter how difficult your circumstances, you CAN grow a successful garden.

Life from the Garden: Grow Your Own Food Anywhere Practical and low cost options for container gardening, sprouting, small yards, edible landscaping, winter gardening, shady yards, and help for people who are getting started too late. Plenty of tips to simplify, save on work and expense.