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Would You Hire the Invisible Man as Your Marketer?
Or better yet… Would you hire a MUTE Invisible Man as your marketer?
A lot of people approach marketing just as if they were invisible, and mute. You wouldn’t hire someone to market that way for you, so why would you BE that way about it?
In order to market successfully, you have to be seen, and heard, over and over. Not in an obnoxious way, but in a consistent and dependable way. You have to BE there. You have to say intelligent things.
- You have to be where your target market is.
- You have to say things that let them know what you have, that they want, in a way that helps them understand why they might want to get it from you.
Silent invisibility is not a successful marketing strategy. It won’t get you out the door! More businesses die from lack of effective effort than die from bad effort. Smart people learn from bad effort, so even the wrong thing is better than nothing! At least you’ll be moving, and learning what doesn’t work!
- It means that you have to get out, meet people, and keep showing up if you are marketing offline.
- It means that you have to post to forums, networking guestbooks, and fill out your profile on networking sites.
If you don’t, you are mute, and invisible. Where does that leave your business?
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