Declaring War on the One Page Website!

Back in the dark ages of the internet, when HTML was new, people could slap up a web page with a quick overview of a business, and stand back and admire the fact that they had a new website.

Ever watched old cartoons? I mean the REALLY old ones… with bad sound tracks, lame story lines, and black and white characters. We look at those now, and we wonder why anyone ever bothered to watch them. They seem so cheesy, and so absolutely devoid of humor or value. They put it on the screen and made it move and talk. They weren’t expected to do much more than that, because it was new and fascinating just because it was new. The standard of expectations today is much higher. We expect color, we expect something clever, and we expect a PLOT!

The web has evolved in the same way. Anything at all used to be good enough.  Not anymore. We expect color, certain pages to validate credibility, good organization, and we expect certain things to be in certain places so we feel comfortable there.

One page websites have none of that. Legitimate businesses just do not use them anymore. In fact, only two kinds of businesses use them:

1. Scammers. A one page website is the surest sign I know that the product being sold is not going to do what it says it will!

2. Inexperienced business owners. Some business owners still believe the tale the scammers tell, that a one page website is effective. Experienced business owners on the right side of honesty simply do not use them.

They don’t work except to bully the greedy or the inexperienced buyer into buying something that the buyer HOPES will actually do what it says. You really have to lower your principles to get them to work in the first place, and even then, scamming is a saturated market, and hard to compete in, should that be your goal!

My real issue with one page websites is this:

1. Some web designers are still selling one page packages as a way to “get a start on a website presence”. Given that a one page website, or ANYTHING less than about 6-8 pages, will HARM your business more than it helps, I find that such a tactic is itself the next thing to a scam.

2. What is being sold on them. They invariably contain info-products or software that is worthless, or even harmful. The exceptions to this are so rare that as a guideline for judging quality, you can follow the rule of avoiding anything on a one page website, and never miss anything of genuine value!

As a business owner, I do not want to sell something in a dishonest manner, nor do I wish  to be lumped with those who do. I’ll avoid both the practice, and the appearance of the practice.

A one page website won’t help a business to grow. It will hinder the progress and make cautious and intelligent people shy away. I would not build one, nor would I recommend one for any business.

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