I’ve been working hard on an idea for about a year. I finally got the bugs worked out to the point that I know it can work. Now I am having to write instructions for it. This means producing about a dozen instruction books, each having anywhere from 6 to 30 chapters. I am halfway done with them, and of course, the easy ones are finished!

The really cool thing about this project though, is that when it is ready to roll out, it will form the foundation for a host of other projects. In the current form, it provides a benefit to one target group. Modify it a little, and add a few specific instructions, and it will form the basis for a totally new product to a completely different audience.

Some of the things I have attempted during the last year or two have been abject failures. But it is interesting how those failures have contributed to the potential for building a project now, into something better. I have learned a lot, and I have a lot of bits and pieces, instructions and explanations already written. They just need polish to apply them to a new use. Beats the heck outta having to rewrite them.

Not exactly pulling a phoenix out of the ashes of disaster, but feels pretty good anyway!

With all the changes in my life lately, I’ve had to make some choices about what direction I want to go to further develop my business. My self-image has influenced those choices to a certain extent.

I’m faced with the choice of how to involve myself in community development, and how to position my business to take advantage of growth here. In some areas, I can see exactly what I can do, and know that I can do that successfully. In other areas, I just do not see myself functioning in certain capacities.

Today, in an online conversation, someone took my questions about direction, and put to words some of the deeper feelings I have had, but which I had not fully articulated. It was cool when I read her comments and felt that response of rightness that went right through me.

Part of what touched me in what she said is that her comments brought the whole picture around to where it fit my goals and my perceptions of who I am.

I desire to have a positive influence on people, and to use my skills to better their lives. I want to use my skills to strengthen families. Suddenly, in what was said, I could see how a change in my thinking could align the opportunities presented by growth in our town, with my goals to help others succeed in a way that helps their families succeed better also.

I do not see myself as doing huge things. I have always sort of operated in the background, doing small things, and reaching people one at a time. Some of that perception is gradually changing as it is made clear to me that I can reach people in a different way. But when it comes to setting a course for myself that involves contacting senators and congress persons, and becoming an activist for change, I just feel tired at the thought!

On the other hand, I think that someone who just keeps doing a consistently good job at what they do, even if they never get the attention of very many people at a time, can move mountains through determined small efforts. That is a role I am very comfortable with, partly because I don’t need to see huge things to feel that it is worth it. I only need to see one small thing happen from the work, and I know that other things happened too.

I think that in order to really take action in a specific direction, I have to be able to envision myself becoming the person who could do the things it would require. Sometimes I just cannot stretch my mind that far. But just as often, I can find an alternate way to accomplish a similar goal, through things that I CAN see myself doing successfully.

I wonder if that has held me back sometimes – that I’ve been stopped from going in a certain direction because I just could not get my mind around something that I really was capable of doing. But I also have to wonder if perhaps that is a blessing, which helps me realize a potential in another direction, which, though perhaps less noticeable, is none-the-less worthwhile and good.

It was a shock to me when I first started working in the Medicine Bow website, to discover that this little town here was known world-wide. Oh, not by everyone, but by people who felt drawn to the old west. Medicine Bow is right up there with Deadwood in evoking images of cowboys, ranchers, pioneers, and hardy survivors.

We are perhaps on the verge of some major changes here, and they could bring new life to a town that has been slowly stagnating and regressing for the last 20 years. Some of my contracts are deep in the effort to bring change whether the planned power facility goes in near here or not, but lately we’ve been talking more in town about promoting the town more aggressively as well.

So my latest website is http://www.medicinebowbusiness.com/. It is ready for launch after three days of hard work on it (it is a small site, so it took half the time it usually takes me to build a new site with original content). And this one is an effort in a new direction, because it is not ad-supported, nor is it specifically there to promote my own services or products. But it still has to support itself.

People here won’t pay for advertising, so sellling ad spots on it is not an option, at least not yet. Google’s are out, because I don’t want them competing with the focus on our town. So I have to hope that it will bring in enough peripheral traffic for my other sites, that it will pay for itself long term.

The website for the town of medicine Bow brings in increasing traffic each month, about 3500 visitors. Not bad for an obscure little town in the middle of nowhere. That is more than ten times the population of the town.

It has been a constant amazement to me the things that people find themselves drawn to about our town. They see it as a warm, nostalgic place where they can be somebody just a little different than they always thought of themselves as being. There is something very marketable in that, if you can echo their expectations in the kind of presentation you make.

We really have just a few things here that people want: The old west, dinosaurs, and, to our surprise, the wind. The old west is pretty obvious – Owen Wister and the Virginian, and all that. Dinosaurs are less obvious unless you happen to be interested in them, in which case you’ll know about Como Bluff – which is visible from our diningroom window.
Everybody here knows about the wind. But it’s attraction is a fairly new one. Rows of wind turbines are taking up residence across our hills though, and for good reason. We are one of the most consistently windy areas in the US. It not only blows all the time, it blows hard. We have jokes about the wind here. People who first move here find it very irritating, and have a hard time coping with it. Later they ignore it, and sort of take pride in surviving with it. You don’t expect your hair to stay neat though, and you drive with both hands hanging on tight to the wheel (just to keep the car on the road), and you take sealing up drafts in your house very seriously. We take the wind for granted, and often wish it were not so persistent, so the concept that it is actually a marketable commodity takes some getting used to!

I happen to believe that many other things we take for granted here also have scope for being highly marketable. And I intend to promote that idea. Because I have web design skills, I always start things with a website – if I can plan out a website, the concepts for the whole idea is pretty well mapped out by the time I’m done.

This time there is international interest in what our town is doing. That, again, takes some getting used to. But we’ve lived here a long time. We’ve paid our dues in commuting 60 miles or more to work, and living through hardships because we had a house that had such a low value nobody wanted it. We want a piece of what is coming. And we want to make sure that other people here benefit in a way that makes our town better too.
The new website is part of positioning my business to make sure that if growth comes, I’ll be in a position to benefit our family. And so that if it does not come,  I’ll be well positioned to encourage slower growth here.

And that is partly why I am doing business on Christmas afternoon. Because time is short, and there is a lot to do this winter if we intend to see things happen this spring, and through the next few years.

I think we are on the verge of exciting change.