Online Marketing

Legitimate online marketing, as opposed to “Internet Marketing”.

Just Because It Works for Fast Food…

When you order Fast Food, you are presented with a vast array of choices, for every palette, and every appetite size. Get 20 different things, get them alone, get them with other things, get them big or small. When someone is presented with this every day, they may feel that this is just the way to do business, and that their own product or service must give everyone every conceivable choice for delivery of that product. They want their websites to always have more, and more, and more!

I think there are several reasons why the large menu of choices and groupings works for Fast Food.

Partly because they are selling to groups as often as they are selling to individuals. Individuals want quick and simple choices. They want what they like. Groups want something for everybody – which is what Fast Food has to market to. If a business sells to individuals, or single items aimed at a single decision process, many choices may not be superior to just a few well defined choices. But for stores that sell an assortment of items to groups like families, where someone needs to purchase multiple items for several different people at a time, there is a benefit from more choices.

Food is also associated with moods. So are many other industries – jewelry, clothing, entertainment, and others. A lot of choices is key, because people want what they are in the mood for, and moods are very changeable. Food is a consumable which is purchased over and over, and that purchase choice may need to change with every purchase. Jewelry and clothing are also purchased for transient use, even though articles are worn more than once, people want to own more than one, so choices are important. Conversely, if someone is purchasing a long term item that they only buy once a year or less, mood is less important. Many choices is less of a factor than making the RIGHT choice, and understanding the choice they make.

If the target market understands your offering – food is simple to explain – then many choices are less confusing than if your target market doesn’t really get how the products are different. That happens with a lot of markets where you have to educate the client as they make a choice – more choices can result in confusion if the product or service is one that people generally feel is confusing to start with. And no matter how you simplify it, there are industries where people ARRIVE with a feeling of confusion before you even get a chance to greet them! šŸ™‚

I sell websites. More choices only confused my clients. They wanted two levels of service that were easy to understand, and a few different combinations of functions to choose from with examples of how they might be used. More than that, and they got overwhelmed.

To apply this to websites, keep choices simple for many types of industries. Offer many choices for other types. But before you go and copy the Fast Food Menu Model, make sure your business has similar needs. Otherwise you’ll work against the natural behaviors and responses of your target market.

Networking – You Just Have to Do It Yourself

Networking is a form of relationship marketing. It works because of relationships. This makes it very difficult to outsource networking. It ends up being something you pretty much HAVE to do yourself.

Larger companies often outsource networking. But when they do it successfully, they do it using someone who has an engaging personality – that PERSON becomes the company. It is still personal. They also often hire salespeople, and those salespeople network for their OWN benefit. They may represent the company as they do so, but if they leave that company, they take their networking power with them, and it transfers largely to the new company.

For small businesses, since the owner is their own best asset in creating a unique and memorable business distinction, networking is something you really must do for yourself.

People respond to networking because of personalities. So being yourself in networking is an asset. Sure, there are skills you can learn – listening, what kind of things to share, how to write intelligently (interesting, I almost misspelled that word!), and where to share. But your greatest power lies in your own personality – showing an appropriate sense of humor, sharing discouragements others can identify with, being excited over good things that happen, etc.

Networking becomes very much about who you know – your circle of acquaintances. People associate the business with the person whom they met. They either like, or do not like the business, because of the person they interact with.

Someone else just can’t do that for you. Because they are then networking for themselves, not you. If they leave, their power goes with them, and you have to start all over. You want to build that power for yourself.

Yes, it takes time, but it is time you MUST invest. Because when you do it right, networking is very powerful – and comes back to repay you over and over.

When “Local” is a Curse

One of the major advancements in the internet in the last few years is a greater emphasis on Local marketing. The internet evolved through a few phases, and is finally to the point where enough businesses have websites that local marketing is effective for some businesses, especially those in larger metro areas.

We find that it is a curse, and not a blessing, most of the time. This happens for two reasons:

  1. Our business is national. We rarely gain ANY clients from our local area, and even when we do, they do not find us by searching for THEIR town. Because in Wyoming, ALL of Wyoming is “local”. But internet promotional systems don’t see it that way. They see a town as being local, and anything outside of that being something else. So here we are, in a town of less than 300 people. Seriously. When we do make “local” sales, they are NOT in the town we live in. They are at least 60 miles away. Most internet systems consider a radius of only 50 miles. We don’t have enough people within that radius, and cows and antelope are unlikely to care about owning a good website, or learning to be a webmaster. Using local promotion, in this instance, is completely useless, and you don’t have to hear the “moo” to figure that out.
  2. We promote to other areas. In this instance, geo-targeting is helpful, but the implementation is often a hindrance. We found a new “local” promotional engine online. It could have been VERY useful for promoting our seminars, which ARE local to major cities in the US. However, they required that we enter OUR address, and based all search capacity on that address, NOT on where we were offering the local service. And they were not the same, because we travel to various locations in the US. Again, the system was unable to accommodate what is actually a fairly common need. So even when local promotion SHOULD help us, someone else’s system has tunnel vision and cannot see a use outside the one they envisioned.

Local search and promotion has been a fairly useless thing for us so far. While we can target some paid ads, free resources which make a big deal over regional promotion based on our physical location are completely useless. There are no customers here!

We had an SEO pro once give us some assistance in optimizing our site. She got all hung up on the local search thing, and could not seem to understand that the entire state of Wyoming has significantly less than 1 million people, and that there are only a couple of searches per day for Wyoming based search terms, almost all of which are monopolized by companies from other states who assume that all states are created equal, so they go after all 50 states. It simply wasn’t a worthwhile expenditure of energy to attempt to dominate the search engines for Wyoming related terms, when it would not result in any significant number of site visitors, let alone actual conversions. Interestingly enough, we’ve had better success from having the word “Canada” in our pages than from having the word “Wyoming” in them.

I haven’t yet figured out if there is a solution that would allow us to capitalize on local search for our Workshops. It does not seem practical to attempt to set up multiple profiles to target multiple regions, because they all do share the same business name, and I don’t have a physical address or mailing address in all the areas we will be traveling to. Yet most systems do not even consider any kind of situation like this.

I also know there must be many other kinds of businesses who have a target market located somewhere other than where their physical location is situated. And I guess they are left out in the cold as well.

What Google Doesn’t Want You to Know

If you own a website, you may think that the information released by Google is reliable information to base your actions upon regarding your website. You’d only be partially right. Because Google doesn’t tell you everything, and doesn’t want you to know everything.

Google has a set of standards. They want you to think that those standards are completely enforceable, when in fact, they are not. They want you to adopt those standards as your own, and to never never try to trick the search engines into giving you what they consider to be an unfair advantage. Of course, their definition of “unfair” is probably not the same as yours – but they want you to act in a way that is in compliance with what THEY prefer to have you do – and not necessarily what is in your best interest.

Google does NOT want you to know their exact methods of judging what they consider to be quality and what they do not. They do not want you to know what their technology is, or is not, capable of. And they do not want you to know exactly how they decide that one site is more important than another. They are afraid if you know that, that you will use that knowledge to manipulate their search engine to give you an unfair advantage. In fact, the Guidelines in the Webmaster Tools contain many verifiable inaccuracies, combined with instructions so vague and commonplace as to be completely uninformativeĀ  – so even their own instructions do not yield any useful information.

They would like you to believe that their technology is capable of more than it really is. You see, computers cannot THINK, and never will be able to. So when it comes to judging quality, they really can’t do that. Because they cannot think, they’ll punish you unfairly a good percentage of the time, and reward you unfairly a good percentage of the time. And interestingly enough, those numbers really haven’t changed a lot with improvements in their system, they’ve just changed the kinds of things they reward or punish.

Let me be clear on one point right off – I do not recommend “black hat” (sneaky or deceptive) SEO tactics, and I never have. I have always believed that quality and value are the best choices, and that they give you the best return, no matter where they are applied, and that this philosophy is the best one for SEO. I believe that an honest person, trying to convey an honest message, has the advantage in the long term.

The fact that Google (and other search engines as well) do not really WANT you to know what they measure and what they don’t, means that to an extend, SEO professionals are simply guessing on many points. Oh, sure, experience tells them that this matters and that does not, but sometimes that experience is misinterpreted. There is NO SUCH THING as objective double blind testing with SEO – because no two situations are identical, so they cannot be objectively measured. So it is not only impossible to get Google to give you a straight answer, it is also impossible to figure it out by objective analysis.

This accounts for many of the misconceptions online about SEO, and for many of the wild theories that repeatedly resurface. It also accounts for the buzz raised each time Matt Cutts says anything even mildly suggestive of real information (which, upon closer examination, always reveals itself to be more sidestepping of genuine communication). It is almost funny to see the news reports after he gives a public address – people will be announcing the amazing thing he said, when in fact, he did not say anything at all, just suggested that he might know something he is not going to tell.

So take the words endorsed by Google with a grain of salt. They are not always true – and they are more often implication than actual statements.

Because in reality, Google doesn’t WANT you to understand how it all works.

Check out our new Cottage Industry Consulting and Development services at CottageIndustrialRevolution.com for common sense help with the SEO on y0ur website.

Advertising on FaceBook

It has been a new experience to begin experimenting with advertising on FaceBook. I have run, or attempted to run, several ads, and one of my associates also used FB ads.

They can be purchased as PPC, or Pay Per Page Load (referred to as CPM). PPC costs more per, but is action based. CPM just charges you to show the ad, and does not guarantee clickthroughs.

FaceBook has some rather strict, and often strangely implemented rules about advertising. It seems to be implemented through keyword flagging, rather than by thinking people. If you have an ad that has certain words in it, which they consider to be restricted, your ad will be disapproved. No appeal. NO second chance. Once disapproved you may NEVER resubmit it, and never advertise that website again.Ā  We find this to be not only harsh, but entirely unreasonable, especially since reading their guidelines won’t really clue you in as to which keywords they are flagging, or even why. Their terms of use are fairly vague, and non-specific, so it is difficult to tell sometimes just what they are forbidding.

This means, that if you word a disallowed topic to sound like an allowed one, you can promote it. If you accidentally describe an allowed topic using a word that they have flagged, your ad will be disapproved, regardless. Even more oddly, when we had one ad approved, they subsequently disapproved an ad for the SAME THING (using a word they did not like), and they said I could never advertise that item againĀ  – all the while, the original ad, going to the same URL, was running in the background and they were happily charging us for it.

The second thing that people often misunderstand about FaceBook ads, is how they are targeting. If you are offering Web Design services, for example, and list “web design” as a keyword in your list, they will display your ads to OTHER WEB DESIGNERS! Because the match words are pulled from the profiles. So you have to list keywords that fit your target market, and NOT necessarily words they would use in a search engine. This is obviously a problem to many users, because I am constantly bombarded with ads for web design, and graphic design.

Can they work? The verdict is still out. We did get clickthroughs – though the price we had to pay for them was pretty steep for one industry ($1.50 to $2.00 per click). The “suggested bid” was so far off that it was pretty well useless – it suggested bidding $.67, when clicks were STARTING at $1.52.

We did not make any sales, but we also did not run it for an extended period of time. We did try tweaking the ad – but ran into the disallowed issue above, and did not dare submit another ad for the same thing, lest they blast our current ad. Such inconsistencies make it very difficult to truly test and optimize the system.

They do have a nice ability to target regionally, which is useful for some businesses.

Overall, I think they could really work for our seminars. But having insulted their word list, I’ll never know that unless I want to set up another website and promote it there and link to the main site. That seems a bit too much like playing games to me, and frankly, I’m finding that FaceBook is making it a bit too difficult to allow me to pay them money, so I have sort of lost the enthusiasm for testing it anymore.

Our associate who used this found that it was good for delivering visitors – though she also had to tweak her keyword list – but that it really didn’t result in increased sales. She is hopeful that some of the people who still associate with her due to contact through the ads may eventually result in business.

If you decide to play with them, realize that a $5 per day budget may not go as far as you think, and that the censor-bot that screens your ads is impossible to predict.

Difference Between FaceBook Pages and Profiles

Pages and Profiles are two separate things, with two separate purposes on FaceBook. But if you don’t know the lingo, they can sound like the same thing.

A PROFILE is what you start with. It has some rules, and it does some thing, for a specific purpose.

It is designed to let you communicate within a group of people – and to allow people to connect with people. Therefore, a Profile is for a PERSON. It is NOT for an entity like a business, town, or organization.

Profiles allow you to let people know what you are doing, tell people about yourself, and control who can see it, and who cannot – Profiles are only partially indexed by search engines. They have a limit of 5000 connections.

People can connect to you by requesting a Friend connection.

A PAGE, is something that is OWNED by a PERSON – so in order to have a page, you first have to have a profile. Because a page is essentially owned by a profile.

Pages are designed for ENTITIES. If you want to promote your business on FaceBook, create a profile (that’s personal), and then create a page (for the business).

Many of the functions are the same. People SUBSCRIBE, instead of connecting through a Friend request. A Page has no limits to the number of people who can subscribe.

When you are connected as a Friend to someone, you see all their posts. When you are subscribed to a Page, that page does NOT receive your personal information. Communication is one-way on a Page, Two-way on a Profile. A very important difference.

Pages are fully indexed by search engines, and have options for discussion groups. Unfortunately, the discussion groups do not send notifications on discussions, so they are rarely used by page subscribers.

A Page is a good way to keep customers informed though.

You can feed a Page into Twitter. You can feed Twitter into a Profile. So you can post to your business page, and it will show up automatically on your Profile wall if you have connected both feeds.

FaceBook also offers other options, such as Groups (really just another form of Page, which you can join, but you won’t get discussion notices from that either so they are rather ineffective), and Causes (again, a variation on Pages, and completely ineffective because everybody joins, but then does nothing to actually make a difference to the cause).

The first step is getting your Pages and Profiles straight. Once you understand the purpose for each, and how they can be used to advantage, FaceBook can become a better tool for you.

Eliminating the Competition

In theory, if you create a product that the competition can’t touch, you have effectively eliminated the competition. But only in theory. In reality, the competition still has as much of an effect on you as always.

It is a powerful strategy to define and separate yourself from the competition by what you offer. By doing so, anyone who understands what you offer, won’t even consider your competition. In that respect, you’ve eliminated the competition, because they can’t really even do what you can.

That whole concept though, hinges on one thing: Whether or not your prospects really understand what you offer.

Helping them understand that can be tricky. In some industries, it is simple, and obvious, and once people know, they will flock to it. But in others, it is much more difficult.

In many industries, there is a standard way of doing things. It is so ingrained in the customer, that the customer will expect you to be like all the rest. Even when you can get people to purchase, they often think you still ought to behave like the competition – because even when the standard way is inferior, it is familiar, and people often default to familiarity even when it is not what they say they really want. People are like that.

Educating them to understand how you do it, and why you do it that way, can be very difficult. One in 20 will “get” it.

Your competition may use the same words you do, to mean different things. They may persuade people that a solution ought to be “easy”, when an easy one doesn’t EVER work. They may just talk louder than you, and get noticed more, so people choose them because they could not find you.

So eliminating the competition by providing a clearly superior offering isn’t the magic pill it should be. It is, however, a great place to start.

Tools vs Toys

This morning I read a rather scathing point by point critique of FaceBook. The author of the review stated many negative impacts on relationships, productivity, and general quality of life. And the author was right. But it isn’t quite as simple as that, because for many people, FaceBook IS a great evil, and a detraction from living – a time sucker which contributes nothing positive to their lives, interferes with real relationships, and can feed addictions that leave a person nothing more than body in the chair that takes but never gives. For others, it enhances positive communications and allows them to accomplish specific necessary goals.

The same can be said for computers in general, cell phones, television sets, and other technology. It can either be a great evil, or a benefit in the lives of those who use them.

So what’s the difference?

Some people use FaceBook, computers, and other technology as a Tool. They use them to make business easier, to create useful or necessary things, and to communicate in ways that move their useful goals forward.

Other people use these things as Toys. They play. And that is ALL they do. Now there’s nothing wrong with a little play to leaven the lump, but when life becomes about Play, to the exclusion of work and real relationships, it is a serious problem.

My computer is a tool. I occasionally play a game of Solitaire or Mahjongg to give my mind a rest from intensive work. I have fun with networking, but use it mostly for developing business relationships and keeping up with some extended family. I honestly don’t get how people can spend hours a day at it.

Social networking and gaming both, are things that can eat up hours and hours of time, and leave nothing to show for it. Who really cares in a year whether you got the high score or not, or whether you found a cute little fish in your Happy Aquarium? It didn’t add to the substance of your life, it just sucked out some time in which you could have been doing something of value.

Many of my business associates find that they sort of get lost with social networking for a while. They have a hard time zeroing in in the tasks that help their business, while reducing the time drain of the things that are just peripheral fluff. But for successful use of social networking for business, it is essential that you figure out which things benefit you, and which things just take time.

When you use a computer and the internet for a Tool, you pay attention to the effectiveness of how you are spending your time. Yes, I know, that was an incredibly awkward sentence!

If something takes a lot of time, but doesn’t really help your business, or your life in a way that enhances your efficiency or your most important relationships, then it is time to take out the machete and do some aggressive thinning.

SERPs Become Irrelevant

Google has been moving more and more toward individual search results. This means that website owners who watch their own search engine rank positions are not seeing what they think they are seeing.

Google tracks YOUR preferences. So if you Google your own website, then click on the link, you’ll rise in the search results – but ONLY on YOUR computer.

If you Google your search terms, and click on your competitor’s site, then you’ll drop in the rankings. But again, ONLY on your computer.

This means you CAN’T get an accurate ranking by searching. And it means that SERPs are becoming less relevant as a means of measuring your marketing and SEO efforts. Because the past browser history on that computer will skew the results, and make them almost meaningless.

We have clients that watch these results and obsess over them. If they drop a position, they’ll call in a panic and worry over what they did wrong. If they rise a point, they’ll clasp their hands in glee and celebrate for a week. And while I’m all for celebrating achievements, this is no longer anything worth celebrating – because it doesn’t MEAN anything anymore. It kind of never did – I mean, you can rank high and still not get traffic, get traffic and still not get sales, so it was measuring the wrong thing in the first place.

So we, as webmasters, now get to explain to our clients over and over, why rising and falling in the search results has no value in measuring anything. We get to tell them what we’ve always told them – SERPs are irrelevant, don’t watch search engine positions, watch TRAFFIC and SALES numbers. Because those are the only things that really matter anyway.

But there are people who just don’t get this. So we’ve come up with a solution for them…

We can tell them, “Just don’t ever click your competitor’s links in the search engine results, because that will push them up! Click your link instead!”

Of course, I’m joking – but with some clients, you just know that no matter how you explain it, they aren’t going to get it, so you really FEEL like telling them that, just to get them to take their obsession elsewhere.

The point? Measure sales. Search engine position is totally meaningless, and TRAFFIC is also a meaningless number without sales. Sales numbers are what tell you whether you’ve really got it right or not. And watch TRENDS, not just numbers. If your sales are rising, even slowly, then you’ve got something right, and you’ll eventually get where you want to be. If they’ve plateaued, or never even got started, then something needs to be tweaked. If they are declining, then something needs to be adjusted.

Measure what matters, and don’t obsess about things that are not essential to success.

Three Years of Blogging

I recently went through my blog to review and reprint some of my blog posts. I realized I’d been blogging for a little over three years. And I was a latecomer to the game.

I’ve learned some things as I’ve done it, and I’ve gone through phases with blogging. It has been a bit of an evolution, and it has changed some over time, due partly to factors particular to ME, and due to some factors inherent to online changes.

About five years ago, blogging spammers really started to saturate the blogging arena, changing what had been a fairly simple way to get attention, back into a harder one. This happens to every method for promotioning. It is the nature of the web. At that time, quickie marketers were still telling people two lies:

  • “You just GOTTA blog”
  • “It’s easy to get attention online from a blog.”

Neither one was ever true, then, or now (and they still get repeated regularly). Blogging is actually hard work – you have to do it consistently, and you have to produce stuff that people actually WANT to read – not everybody has the knack for that. And cheap sources for content just don’t do the trick, because all they produce is tired and overused stuff with no new information.

I came into the game fairly late – I didn’t blog for a long time, because I knew it didn’t fit my life or goals at the time. Eventually I decided to, because I had a purpose, and knew how I wanted to use it. So that is now my first rule for success with blogging – know what your purpose is with it, and what you hope to share and achieve with it.

At one time, I had four active blogs, but I found that posting to them took all my time, and worse, all my writing energy. I had nothing left for instructional writing, creating training materials, etc. It just sucked me dry! So I let three of them go – life had changed and they were less purposeful and necessary then anyway.

Social networking has also changed, making it easier to use a blog productively, by feeding it into other venues. Because of that, blogging is something I recommend for any business owner who can write. In fact, it has replaced article marketing for me, and I find it to be much more effective, and simpler to do and accomplish goals with. But I only recommend it once the groundwork is laid, and once a business owner feels the time is right to take it on.

I think I’ve matured some as a writer from blogging also. I can better distinguish between “good enough” and “print perfect”. When I produce long term resources, they have to be “print perfect”. But blogging can be “good enough”. It can be done in a hurry, off the top of my head, and reviewed once for anything embarrassing before publishing. I don’t agonize over posts. I can change them later if I need to. It has helped me learn to write very fast, and to get it more accurate the first time through.

Blogging is hardest when life is hardest. When I’m buried in things that are too private to share, and when my thought processes are taken up by stresses and difficulties that I don’t quite know how to overcome yet. Then I feel like I am just wrung out and have nothing left.

I find that with some effort, I can actually produce one blog post per day. But it does take effort. Over the last three years, I’ve produced just over 250 posts. That’s roughly one every four days. Of course, that included spates of daily, and many times when I posted weekly, and sometimes when I was sunk in the mire and skipped weeks! It was kind of fun to read back over them and remember some of the discoveries, and some of the events surrounding the posts.

Three years, and counting. Somehow, that seems significant, even though I think that what I write is largely insignificant.

Points of Life Converge on FaceBook

My life seems to have a range of “phases”, and segments. At this time, there is family, church, and business. The way people see me in each of those roles can be widely different.

Family and church has always overlapped and blended well. Family and business have always had a little overlap, but not as much. And the way my business associates view me is probably quite different than how my grown kids see me.

I got on FaceBook largely for professional reasons. I use it primarily as a business tool. So my first associates there were those that I had known online in other capacities.

Then some of my family found me… ok. So now we have extended family and my business associates being exposed to one another. Hmmm. Some interesting dynamics there, especially since most of my extended family really has NO idea of what I really do, or that I even have a professional reputation.

Then some of my church friends found me. Ok again. But it makes for an interesting mix – again, most of them really don’t understand what we do in business, or how we do business. The parts of my life that have normally been separate are beginning to intersect on FaceBook in a way I had not anticipated.

Then highschool friends started finding me. Hmmm. Even more interesting. Highschool was a LONG time ago. I was a very different person then in many ways (though those who don’t know me will think not much has changed). Some people from highschool are not necessarily people I WANT to find or associate with. Now people I’d lost contact with are thrown in with people whom I associate with for other reasons.

I think this is the only place in my life where all of those different facets of relationships come together like that. It isn’t something that would happen through the normal course of life. And I’m not sure whether it is a good thing, or just a disconcerting thing.

For sure, it means that you can’t maintain more than one persona. You have to be more consistent in the person you present to the world. Being duplicitous is likely to backfire. I have always tried to just be myself in networking, so that comes easy. But I can see that for some people, this convergence could present some awkward intersections of parts of their lives which they might want to keep separate.

I don’t know that I have a conclusion about this, more of just an observation that something unexpected happened. Most of my networking venues are geared toward business, but FaceBook covers the spectrum. That means that all areas of your life and relationships may eventually intersect there. And for some people, it might present some interesting outcomes!

Google AdWords – Just Do the Math

A client asked this morning whether Google AdWords would be a reasonable option for her. I told her what we tell every client who asks this.

Do the math…

  • What is your average profit per sale?
  • How many TOTAL UNIQUE (new) visitors to your site per month?
  • How many ORDERS from your site per month?

Use that info to come up with the average PROFIT PER VISITOR.

If that number is below $1-2.00, then Google AdWords is almost certainly a losing proposition. This means, for stores that sell small items, one or two at a time, it is almost always a bad idea.

With GA, you pay for EVERY visitor it delivers. You can’t get clicks for less than $.05 each, and the good ones usually cost near a dollar each (the price on clicks has steadily risen in the last few years). Highly competitive industries have higher costs per click – often several dollars each.

You pay whether they buy or not. And we’ve noticed lower conversion rates between GA and organic traffic (some users say otherwise, but this has been our experience).

GA is also like a faucet. Turn it on (pay), and the traffic comes. Turn it off, and it stops. No residual effect at all, no help to SEO, no other benefit. Tweaking it to get it to be effective (to bring buyers instead of browsers) is also tricky and time consuming. We generally do not recommend that a site owner use it if they do not have a few hundred dollars that they can invest in the experimentation process (and even an expert at GA has to experiment to find the right combination with each new site).

You can use Pay Per Click ads through other venues also – FaceBook Ads are just one example. Each venue has particular rules to making it work successfully.

We have a few clients who use PPC successfully, but it is not profitable for most of our clients, because of the nature of their business and their product lines. If you do the math, that will pretty much tell you right off whether it is even worth considering or not. The right calculations can help you make an educated decision before you risk money you may not have to lose.

Grow a Garden!

Gardening doesn't have to be that hard! No matter where you live, no matter how difficult your circumstances, you CAN grow a successful garden.

Life from the Garden: Grow Your Own Food Anywhere Practical and low cost options for container gardening, sprouting, small yards, edible landscaping, winter gardening, shady yards, and help for people who are getting started too late. Plenty of tips to simplify, save on work and expense.