Doing Math With Google AdSense

I used AdSense on a few websites many years ago. I made enough money from it to be worth my time. I sold the sites I had it on after the third or fourth noticeable drop in click revenue in the face of increased traffic. Google was obviously getting more greedy.

When I checked back a few years later, a penny a click was the norm. Gone were the days of being able to actually EARN from AdSense.

Recently I tested it again on some of my websites. It is even worse. I concluded one thing:

Google does not know how to do math.

If you earn 5 cents one day, and that gets added to 2 cents from the day before, and your monthly total was already 35 cents, you’d think that you’d have a new balance of 42 cents, right?

Wrong.

You now have 38 cents.

Now, you may think I am being petty using such low numbers. Or that I’m being silly. Or that my own numbers must be higher. Or that if my numbers are not higher, I’m doing something wrong.

You’d be wrong again. Many people with AdSense don’t even do this well.

I was using GENEROUS numbers.

GENEROUS, PEOPLE!!!

A few days ago I had $2.61.

I earned $1.14 the next day. It was a bumper crop!!!

That gave me a balance of $2.64. Apparently most of the apples were rotten and we just could not see it.

Then I earned 16 cents the next day. All in all, a fair harvest.

I now have a balance of $2.68. By now I’m SURE the pickers are stealing from me.

I’ve seen the monthly balance drop.

I’ve seen EVERY SINGLE DAY that I earn over $1 wiped out at least in part in the monthly balance.

I have NEVER seen more than two or three days in a row without downward adjustments.

I have more than one website with this on it. They are not high traffic, just normal. The kind I used to be able to make $100 per month from with AdSense.

So let’s do the math. Google obviously cannot!

I have en0ugh traffic to get AT LEAST (we are being conservative here) SIXTY CLICKS PER DAY (ok, go ahead and laugh, but I know the clickthrough averages, and I know what my site traffic is for some fairly obscure websites!). Remember I used to make money even with this little traffic!

Even at ONE PENNY PER CLICK, we should be averaging SIXTY CENTS per day!

You can laugh again… But let’s finish this!

They are SUPPOSED to pay you on a percentage. And the lowest a click can cost is (or was) 5 cents… and they DIDN’T lower that number! Most keywords cost WAY more than that! But Google does not seem to pay more than a penny for anything anymore.

Even so, at a penny a click, I should be earning MORE than 1 penny a day, EVERY day. Right?

Because there are SIXTY legit clicks per day average!

That’s $18 per month. Legit clicks. REAL CLICKS!!!

No big deal. But stick with me.

I average $5-9 per month.

This month had particularly good traffic.

The income is $2.68 on the 28th day of the month. I doubt it is going to top $3.

This is the first month since putting the ads back that it has made less than $5 in a single month.

I suspect Google has gone to fractionals anyway, but it is now clear that they are engaging in outright click-fraud.

It is no wonder people are taking down the Googles.

I’m going to run this a little longer, and optimize a little bit. But I expect this is going to be more work than it is worth (I’m a tester of things, and a writer about tested things, so I’ll get my money another way).

Just one more thing that is sounding the death knell for Google. Cost of clicks is UP UP UP, and payment for clicks is DOWN DOWN DOWN, and organic search results are a thing of a bygone era. There are major problems with most of their “free” services, and we don’t even want to talk about Google Labs.

Shame on you, Google.

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