Laura

Open Letter to Sal Iozzia and Loaded Commerce

Loaded Commerce – previously CRELoaded

An overview of reasons why our company ceased to use CRE for client site builds.

We provide website development services to our clients, but we also provide business consulting – both for startups, and businesses in trouble. So this is written with a background of experience across a range of issues, not just as a web designer who is using the software.

In order to understand our perspective on eCommerce applications, you need to understand our client base. They are primarily sole-proprietorships, almost always single decision maker owner-operators. Their businesses are small, their time limited, and their budgets tight to the point of squeaking. They usually do not have teams for marketing – they hire a single individual (in this case, our company), to provide all website, graphic design, copy writing and editing, marketing, SEO, security, and coding services. They are not members of the “Internet Marketing” crowd, they primarily sell shipped product, a few sell instant services or ebooks.

Long term, their needs are for something that is low cost, easy to update, for which it is easy to find free or low cost templates, and which integrates with other low cost or free services. Most use PayPal Standard as a payment choice, a few use Authorize.net or YourPayConnect, with a few Canadians using InternetSecure.

This client base makes up a HUGE sector of Open Source cart users, perhaps the largest segment, and certainly the largest percentage of successful ecommerce users. For every big store out there, there are 2-3000 small ones struggling along, making it from year to year, but not rolling in it.

We gave our clients a choice between Joomla with VirtueMart, or CRE for a long time. Eventually the users of CRE simply faded out, and many of the choices were based on cost – there is no ongoing fee to use Joomla or VirtueMart.

CRE does do more things as far as the following tasks:

Reporting
Sales and Discounts
Coupons
Slightly better Shipping Modules

The reasons why we, as a site development team, eventually moved completely over to Joomla based solutions had to do with the following aspects:

Ease of templating. This is HUGE. It primarily has to do with three factors:

  • First, Joomla has a better separation of design and text code from core code. We can easily access the HTML and CSS for the basic template design, and don’t have to mess with 50 different templates in 300 different pieces. It is just so much faster to edit a template, and I can do it in the backend of the site instead of messing with the files. This alone saves me an average of 2-3 hours of time compared to CRE.
  • Second, I can get free templates for Joomla. There are only a couple for CRE. That hurts. My clients mostly can’t afford to pay more than $100 for a template. The templates you can buy are often buggy, there are only limited numbers available for the newer versions, and editing the commercial ones is even harder than editing the ones that come with CRE. Our clients are stuck with the choices of paying for limited choices in commercial templates, paying us to highly customize one of the two free ones, or settling for a site that looks just like everyone else’s site with different colors.
  • Third… Artisteer (artisteer.com). That program is amazing. Far more functional than it appears on first run. It has a layer of finer controls under the surface. This program saves me an average of 5 or more hours of time per design. If you could work with that company to change CRE so that they could get it to work with their engine, and persuade them to integrate CRE template production into their software, wow… You’d have CRE users springing out of the woodwork, because template issues are a MAJOR issue for CRE. They run an affiliate program also, so you could potentially use that to replace some lost revenue from template sales. Artisteer not only allows me to produce a template fast (http://www.divinepotential.com was produced in a matter of 15 minutes working inside Artisteer, plus a little bit of graphics time outside), it gives me a predictable code base, so every template I create shares the same code organization. AWESOME for saving time making hand edits (which I only do on maybe 1/3 of all templates that I create with it). Artisteer taking you on would also quickly amass a large body of free templates, because once designers get their hands on Artisteer, they start cranking out templates for whatever it makes. They can’t help themselves. If you haven’t got your hands on that, I really suggest you download the trial and see what it does – and make sure to set a background gradient, and then open up the Options button for that, and play around with the contrast, length of gradient, and other settings in there, just so you see what I mean by that second layer of controls. Then imagine what people could do if Artisteer worked for CRE…

Ok, so beyond that, Joomla, and VirtueMart, also present a few other advantages for us:

Both are free. It does make a difference. I don’t know what their business models are, but they do work. There are two points here that matter:

  • First, people do like a free thing best, but they will pay for a thing ONCE, and not mind. They don’t like being stuck for it over and over. If you charge for upgrades, fine, but only charge for major upgrades, not patches or bug fixes. People get that – new features, pay again (half what they paid before, or less). Yearly, they don’t get, and they don’t like. Yearly is a subscription plan, regardless of your achievements. They hate that. And make support optional. Not everyone needs it. Those who do can pay for it. The most profitable business model has HIGH software sales and LOW support (profit margins on software sales are more controllable than profit margins on support).
  • The second issue you have to deal with on cost is that the trust people had in your product has been thoroughly screwed. It is enough that they get stuck for it once a year, or once every time you do a major upgrade, or whatever. That feeling that they never know what the price is going to be the next time, or worse, that they got a free thing that is now no longer free, is scary. Having ANY kind of validation code ruins the sense of trust. They feel it gives you the power to take away their business any time you like to extort money from them. It isn’t just a cart you are providing. It is a business. They invest in you, even if they never pay you a dime. They spend time and money to build that store. If you fail them, they have to rebuild, and they may not be able to recover what they lost. It is a huge thing – you hold their livelihood in your hands, and it is not a trust to be taken lightly. It is a precious thing, of great responsibility.

Joomla has a fully functional extension system with very stable separation of core function from extension function. An extension can be installed, and upgraded, and the core never touched or altered – and Joomla can be upgraded without affecting the extensions in 99% of cases. You NEVER have to hack Joomla code. They have done a masterful job of separating the parts you touch and alter, from the parts that never get touched. I usually have to hack CRE multiple times to get things working right, or to modify things that need to be modified on every install. I know you are working with ancient code base in there, but the time is long past to drop all pretense of compatibility with OSC. It is past time to get the dinosaur out of the basement.

The article handling is more powerful, so it is much easier to create and manage the peripheral info pages. Article handling also just feels simpler – some of it has to do with the layout organization in the Admin. CRE feels cramped, looks complicated even when it isn’t, and isn’t very friendly looking. Users respond to those cues.

CRE still stores some things in files (including the mainpage content), which makes for upgrade hassles, backup and restore mistakes, etc. It is just sloppy, those things should be in the database. This is also long overdue – should have been changed 5 years ago.

VirtueMart is easier to hack when we have to. The code base is smaller, because it is only the cart portion. It also has good separation of code and design.

VirtueMart has no controls on the payment processors. We can install any we want, or even code our own. There is nothing proprietary about it, nothing that forces anyone to do it a certain way.

Updating Joomla is FAR easier than updating CRE.
Twice we’ve had to migrate sites due to catastrophic upgrades, but that is rare. Typically we just drop in the files and walk away. We can even automate it because it is so predictable and simple. VirtueMart is not that simple – especially since we added some custom mods of our own to it. But it is still simpler than CRE, even WITH the mods, and can still be automated with conditional statements.

There was no upgrade path from one version to another. I could not simply drop in some files and run a database query to move from Standard to Pro to B2B. That is pretty critical if you want to capitalize on store growth. Nobody wants to have to pay twice – you for the software, and the designer to rebuild the store! All three versions NEED to use the same templates, and all three versions need to be compatible for upgrades AND downgrades (business owners want to know they have a safe way to go forward if their business takes a dive and they can’t afford to upgrade a paid version). GIVE them the control, and they will give you their loyalty – try to TAKE the control, and they will run. I guarantee that this change will result in more upgrades than downgrades.

The Newsletter Manager in CRE has no throttling control.
You can’t set it to send slowly to accommodate server limits, so once a store gets more than 3-400 customers, it is useless, it will only send the first ones. There are other things that could make it better as well, but this one is the most critical, because it is a complete show stopper for anyone smart enough to know what the problem actually is, and for those who do not, it is hurting their business.

There were a few other reasons having to do with company attitude, and trust, but these are the major technical and performance issues which caused us to stop recommending it to our clients, and to prefer working in a different environment.

The Rooster Who Crowed Too Soon (A Fable)

Crowing rooster and hen

 

It was the rooster’s job to make the sun come up every morning. He would stand atop the fencepost, thrust his chest out, and crow, just as the sun first began to light the eastern sky. With each crow, the sun inched a little higher in the sky, until it was fully risen. Then the rooster would hop down, and strut off to boss the hens around. That was his job too – if he didn’t do it, the hens would not lay. But making the sun come up was his biggest job, and he took great pride in it.

He wasn’t a terribly old rooster. This was his first spring, and the only other rooster on the farm was several months younger, and only just beginning to crow. Obviously HE was not the one making the sun come up with his cracking and squeaking crow – the older rooster sensed the value of his existence, and looked with pity on the younger rooster.

It didn’t take long for the older rooster to notice that EVERYTHING on the farm centered around the rising of the sun.

When the sun rose, the farmer would appear to milk the cows, and to hitch the horses to the plow, whistling a tune, a little off key, as he worked. The farmer’s wife would come out to gather eggs and to feed the smaller livestock, smiling and talking to them as she moved through the farmyard. The older children would run for the schoolbus, and the younger ones would help the farmer’s wife, and then swing in the yard and torment the cat, laughing as they played together. The farm bustled with constant activity as long as the sun was up. When it went down, things were quiet, and the farm rested. Somehow, that bothered the rooster. He thought that it was so much more interesting and productive when the sun was up.

As the weather warmed, the rooster woke a little earlier each day. He felt a thrill of excitement at the power he had to command the sun to rise a little earlier, so that the farmer was compelled to begin his day at an ever earlier hour, day by day. It pleased him that not only was the sun obedient to him, but that it was there, waiting and ready for him each day, a mellow light already spreading across the horizon. The whole farm was at his command, the horses, cows, sheep and pigs all came under his reign, because he made the sun rise earlier, and so must they.

The hens were laying strong, for which the rooster also felt responsible. After all, he not only commanded the sun to rise, but he scolded the hens to make them lay. Without him, there would be no eggs. He felt warm all over as he thought about how much the farmer’s wife must appreciate his services. Soon, chicks began to pop up around the hen house, and he took great pride in his status as a father. He did not share in the care of the chicks, nor did he feel any interest in them – but he took great pride in their existence anyway. Every once in a while, he would order one around, just to make sure they understood that this was his job.

Soon the gardens were lush with fresh produce, and the chickens enjoyed a bounty of scraps of fresh greens from the garden. Of course, the rooster felt that he had provided well for the hen yard, after all, wasn’t the garden his doing as well, since he made the sun come up so the farmer’s wife could plant?

Then one day, the sun was no longer waiting for him. He was on time, not even early but he had to crow to get it out of bed enough to see the first light on the horizon. Within weeks, the sun began to ignore him the first time he crowed. And it grew worse as the summer progressed –  he stood on the fencepost at the appointed hour, and the sun had to be wakened from an ever deeper slumber. He determined that he must simply explain more earnestly, and insist that it rise on time, so each morning he crowed until the sun felt shame for hiding, and slowly roused itself from sleep. That lazy sun! This, surely, was proof of how desperately the farm depended upon the noble rooster, for without him, the sun would certainly fail to rise at all!

Each morning at 5:00 am, the rooster began to crow, and as fall approached, the sun took more and more coaxing to begin the day. First it took one extra crow, then two, and more!  The rooster was not pleased! The work on the farm was obviously suffering, since less work could be done in the shorter daylight hours. The hens began to lay a little less each week, in spite of his scolding. This was clearly the fault of the lazy sun!

The horses and cows began to grumble about the rooster’s crowing. The sheep and pigs baa-ed and grunted their discontent at being roused from their dreams by the piercing noise. The farmer’s children began to squabble and annoy one another in irritation over the early wakenings, and the cat was tormented more than usual, leaving the cat in a perpetually bad mood. The smiles left the faces of the farmer and his wife, and they grumbled as they did their chores, no longer talking cheerfully to the animals, short tempered and tired. The rooster noticed the change, and shook his head sadly, reminding himself that he must redouble his efforts to rouse the sun on time, because obviously the entire farm was experiencing negative effects because of the shortened days. He ignored the snide remarks of the horses and cows, and thought to himself how easy it is to lay blame in entirely the wrong quarter – the other animals were simply lazy, that was all.

One morning, several weeks after the crops had been harvested and stored, the rooster climbed up to his accustomed morning perch, and began to crow. The sun, lazier than usual, was even slower than the day before.

After about the fourth crow, the farmer stomped out of the house and threw an old boot at the sun, making angry noises as he did so. The rooster had to duck, because in his anger at the sun for not rising on time, the farmer had thrown carelessly and had nearly hit the rooster! The flustered rooster persevered though, and brought the sulking sun forth, in spite of resistance. It took some time that morning for the rooster’s ruffled feathers to settle, and each time he had to smooth his feathers back down, he pondered what to do to make the sun obey.

That afternoon, the farmer passed the hen yard, and pointed his finger in the direction of the rooster. He then spoke very sternly, and turned to walk on to the house. The rooster quickly looked behind himself to see who the farmer had been scolding, and determined that it must have been one of the hens. After all, they had not been laying as much lately.

At 5:00 am the next morning, the rooster began calling to the sun, bidding it to rise. It was so lazy by now, that it took a full hour and a half of crowing before the lethargic sun finally began to rise. The farmer stayed in the house, and did not yell at the sun again.

That afternoon, the farmer’s older boys came into the hen yard, and captured the rooster. He swelled with pride – the farmer must be preparing to thank him for his selfless service! The boys carried him to a wood block, placed his neck on the block, and chopped off his head. The farmer’s wife prepared chicken and dumplings for dinner that night, and the farmer said, “Well, that stupid rooster won’t be waking us at 5:00 in the morning in the dead of winter anymore! The only time we get to rest a little, and he stands out there crowing his fool head off when the sun isn’t even up yet!”

The next morning, just as a soft glow began to light the eastern edge of the farm, the younger rooster climbed atop the fencepost, gave a funny wobbly little crow, and bade the sun rise.

Moral: Tyrants usually come to a bad end, and nobody ever misses them.

THIS STORY and many more can be found on Amazon, for Kindle, in Laura’s storybook: A Little Romp Through Laura’s Storyland

Content Marketing Opportunities

A recent survey shows that more and more corporations and small businesses are including Content Marketing in their marketing plans and strategies. It also shows that the number one barrier to successfully implementing Content Marketing in a company is the lack of writing talent within the company. Smart marketers now have an opportunity to capitalize on this lack in two potential ways:

1. Because so many companies are challenged where writing is concerned, those companies who DO have good writers on board have an opportunity to naturally take the lead. We have told our clients for the last 5 years that the most valuable skill a business owner can have, is the ability to write well, and this survey bears that out.

2. Good writers should smell a niche that is in need of filling. Good writing is valuable, and companies who know that will pay well for good writing.

So… that said, let’s get into two definitions, to help you know how you can take advantage of one, or both, of these opportunities.

Content Marketing

Content Marketing is marketing through the use of articles or images with descriptions, videos, etc. The easiest method of that, and the most attractive to search engines at this time, is articles. This does NOT mean submitting articles to article directories – that strategy is outdated and a useless effort now. What it means is building content on your own website real-estate, in ways that help it get seen on a broad platform. Simplest is to either create a blog which links to your website or feeds into your website, OR, embed a blog inside your website (with RSS feeds and pinging). Then you feed the blog into Twitter, and feed Twitter into FaceBook, LinkedIn, Plaxo, wherever you have a profile set up that accepts Twitter status feeds.

Content Marketing can take place through a newsletter also, but that is less powerful long term, unless you archive the newsletter in an openly accessible manner on your website (so it becomes part of a search marketing strategy).

Content Marketing is dependent upon GOOD WRITING. PLR articles DO NOT COUNT. EVER. They fail on all counts. So, let’s define good writing.

Good Writing

Good writing is original. Always completely original. It is written from the heart, and it has a personality. It is never clinical and written to be sterile and opinion-free. It has a distinctive perspective. It gives something valuable also – that may be helpfulness, humor, a story, etc. But it gives something that makes the person go away feeling glad they read it.

Good writing is never “500 words long”. It is however many words are needed to accurately and enjoyably address the topic. Editing for length removes the personality, and that is DEADLY. For this article, if I had only wanted to make a basic point, I could have written a conclusion after the third paragraph. But I didn’t want to just say what was happening, I wanted to make it clear just what makes it work, and HOW to use the opportunity well. Two different lengths, for two different purposes.

Of course, if the intended target market has the attention span of a flea, then by all means, keep it short and light. But if you want to appeal to people who think, make it the length it needs to be to do it well.

Helpful writing always has the “ah-ha” factor. The key to making the instructions work, that you might not find elsewhere. Something that makes them say, “Oh, NOW I get it.”, or “Hey, I can DO that!”. In this article, we didn’t just say there was an opening for good content writing, we define what that is, so anyone reading this can know not just WHAT to do, but HOW to do it well.

Good Content Marketing finds an angle that no one else has covered in quite the same way. It answers the questions about your business or product line that your customers are asking over and over – and it answers them in a way your competition is not doing. In virtually EVERY industry, there are things that the industry would rather not talk about openly. If you do, then YOU get all the traffic that is seeking those answers (and it can be considerable).

Good Content Marketing is engaging, and FUN. Perhaps one of the best content marketing articles we ever wrote, was for a dealer in Antique Carpets. The article was titled “Your Very Own Magic Carpet“. The article made an antique carpet instantly appealing, by playing on the hidden thought that nearly everyone has in regard to an Antique Oriental Carpet. It made people want an antique carpet.

If you can get inside the head of the potential customer, and write things they enjoy reading, and WANT to read, then content marketing can be an ongoing, perpetual form of very powerful marketing, because once an article is written and posted, it goes on working for you permanently.

Many companies now realize this, but do not have the skills in-house to do the writing. If you can hone your creative skills, there can be decent money in writing articles. Well written content articles start at $50 each, and go up from there. Way up. But don’t expect to charge a boodle if you don’t have the reputation and track record to back it up!

If you happen to be on the end of having to pay for articles, then do what you can afford, and hire someone who writes things you ENJOY reading.

Content marketing is, without doubt, the most powerful method of online marketing that we have ever encountered, in more than 12 years of building and marketing websites. It isn’t likely to go away any time soon, so it is worth investing in.

Overlooked Aspects of Branding

When we talk to a client about branding, the response we get is often “Oh, I have a logo.” But a logo isn’t branding. It really isn’t even the START of branding.

Branding is far more comprehensive. It is as much an emotional thing as a visual one. It includes all of these things, and probably a few more that I haven’t thought how to articulate yet:

1. The logo – yes, this is part of it. A very small part.
2. The business name. More about HOW you do what you do, than WHAT you do.
3. The business slogan. It sets a mood, and sends a message. It may not say anything about the product. Think about top brand slogans. Coke’s slogan isn’t “brown fizzy sweet drink”. And Nike never says “shoes we’d like you to think are really cool”. And McDonalds would never say “assembly line hamburgers”. Their branding is the attitude. Our logo is “Come in from the cold”. Not a thing about web design… but a message about how our customers feel.
4. The way you write your content for your ads and website. The very style of writing – is it formal, casual, humorous, warm, professional, etc?
5. The way your website or ads are laid out and organized. Again, all of this sends a message which should be consistent with your branding.
6. The names you choose for your website links, your products, the variations for your products, etc. Are you going to call them “small, medium, large”, or are you going to call them “teeny, well fed, enormo”.
7. The way that you market, and where you market. It should be consistent with the branding and primary message you are trying to send.
8. The packaging and presentation of the product. More than just slapping a label with your logo on the package, the entire package should echo the branding mood, including the wrapping, label layout, and other materials.
9. The way in which you interact with the customer, from how you answer emails, to your signature line, to the way you answer the phone or the way you dress when you meet them in person. All of this is part of your branding.

So in order to create good branding, you really need to know what the primary message IS. Is it a sense of fun, a sense of helpfulness, a sense of comfortable conformity, or a sense of being on the edge of losing control? All are appropriate for various products and target markets, and you want to be sure that YOUR message fits yours. Then EVERYTHING you do in relation to presenting your product becomes an extension of that message.

Branding is, in a sense, defining a personality for the business. When it is a likable and consistent personality, people respond. When things are disjointed and don’t quite coordinate, they feel like they are in the presence of someone who is either deceptive or who has a mental illness – neither impression is a good one for persuading customers to trust you with their money.

When we work with small businesses that have a single owner operator, we find that the business owner is the single most important influence on branding. The personality of the owner is what will determine, to a large extent, the messages that are being sent, and to whom. Usually a business owner can’t even articulate these things. But if a professional service provider pays attention to the business owner, they can quickly determine what those messages are, and how to best present them. Because with a very small business, the owner IS the business, so you are really trying, in a way, to capture the brand of the OWNER.

If you are a small business owner, make sure that your branding carries through your entire business, through everything you present to the customer and all of your interactions with the customer.

But most of all, have some fun with it! Branding, done well, is great fun, and a terrific creative project where you get to think about appropriate and enjoyable ways to include your messages in everything you do.

Check out our new Cottage Industry Consulting and Development services at CottageIndustrialRevolution.com.

“Healthy” Foods that Aren’t

 

Periodically, a new study will be released by some research institute or other, telling us that something else we love isn’t good for us. The medical community will gradually adopt the rhetoric, and repeat the party line about this thing being bad for us because this or that study showed it to be so. Then the manufacturers of those things we love will release a special version of it which supposedly eliminates the risk. As long as there is money in telling us things are bad for us, the trend is unlikely to continue.

There are deceptions in this at multiple levels – from the origins of the study (someone paid for it to be done – someone who wanted a specific result, so they could sell us something to “fix” it), to the supposed solutions. The “problems” they tell us about weren’t even problems to begin with, merely the way that the food industry had already messed up the foods we are eating. The solutions are the thing we are discussing today.

Any time a trend in food is started, a food manufacturer  (isn’t it sad that we should call them that – you don’t “manufacture” food, you grow it, and prepare it) will produce some kind of food to capitalize on the trend. And then, pretty soon, the studies are reversed, and maybe that thing wasn’t so bad after all because now people who are doing it are in WORSE health than those who ate the bad thing to start with. And the answer to that is simple – the minute the commercial food industry enters the arena, trying to make specialty foods “convenient”, they destroy the foods that were supposed to help.

We now have a whole host of foods that we can buy, which are sold under the guise of being healthy, which in fact, are anything but. Let’s take a look at some examples.

Low Fat – At first, low fat meant they ATE LESS FAT. But that wasn’t very much fun. So food manufacturers started enhancing them – putting other things in to make them behave more like they had fat in them. Guar gum, emulsifiers, thickening agents, soy lecithin, and all sorts of things with unpronounceable chemical names. Things that aren’t even FOOD. Now, Low Fat foods are nasty concoctions that are almost all deadlier than the fat that they eliminated. Fat isn’t in fact bad. Unnatural fats, fats with chemical preservatives, fats that have chemicals in them to keep them from going rancid, or fats from plants that are not actually food in the first place. THOSE are bad fats. But good, whole, clean fat from meat and dairy, and that occurs naturally in vegetables and grains, are good food. Remember, Trans Fats are a manufacturing CAUSED problem – they only happen from trying to fry things in oil from plants we should not be extracting oils from in the first place.

Low Carb – Low carb originally meant to reduce the amount of PROCESSED carbohydrates in the diet. A good idea. Carbohydrates again, are something that is not bad at all – they are the staff of life. Refined carbs are nasty stuff – and should be replaced with true whole grains and whole fresh fruits and veggies. As soon as the trend gained ground, food manufacturers began releasing “low carb” versions of things (many of which, through slight of hand, weren’t even lower in carbohydrate), but they are SO loaded with chemicals and artificial substances, that they do far more harm than the less altered refined foods they were replacing. So again, we have a manufactured problem with a manufactured solution that causes more harm than the original problem, and both of which miss the point. Which is that carbohydrates are good for you, just eat good whole food that hasn’t been mucked about with by some company trying to “save time” for you.

SugarFree – So first off, sugar is not evil. If you over-consume it, then it is going to cause problems. But it is a fairly inert nutrient, that the body uses fairly directly, and it has no side effects in and of itself. It is not chemically altered or adulterated. A teaspoon of sugar in your herbal tea is just fine. A tablespoonful in each of five cups of coffee each day is going to cause problems! But someone decided sugar was bad when people began to lose all sight of reason in the amounts they use, and because sugar has been slipped into so many processed foods (especially those that are “low fat”). And now, you probably think it is evil, since you are told so at every turn – but remember, the people who are telling you that sugar is evil are people who are SELLING sugar substitutes – you may think they are objective doctors and health advocates. They aren’t. They are PAID to say it, by people who want to sell you something else. Artificial sweeteners are, to a one, MORE harmful than sugar, and not just a little bit worse either – exponentially worse. This includes all the “ols”, such as sorbitol, xylitol, erythorbitol, etc. And things like Stevia are not good for you in large amounts either. Agave and Honey are just natural forms of sugar, and they have the SAME effect on the body as sugar does – they just have well-paid marketing people who are publishing “sugar is bad and we are not” articles to make you think that they are somehow better (they aren’t bad – but if you overindulge, they’ll harm you too). And then we have the CHEMICALS that are added to most of the prepared foods that use artificial sweeteners or sugar substitutes. So Sugar Free foods are either: a. No different in health benefit from those containing sugar; b. More harmful because of the harm from the sugar substitute; c. WAY more harmful because of the added chemicals.  Sugar isn’t GOOD for you. But it isn’t BAD for you either. If you like honey or agave or stevia, fine, enjoy them. But don’t fool yourself into thinking they are any better for you, because they aren’t.

Dairy Free – So let’s establish the health issues with real milk first. Lactose intolerance is often caused by digestive disorders, which are primarily caused by chemicals in our food and water supply (yeah, the chlorine in your tap water… that). And milk with artificial hormones and antibiotics in it is very harsh on the digestive tract. Plus, pasteurized and homogenized milk contains proteins that are much more difficult to digest than raw milk. So… again we have a series of sensitivities CAUSED by modern production methods. And then we have the food industry’s solution… Almond milk, Soy milk, Rice milk, and various other unnatural concoctions that first of all, do NOT have even CLOSE to the nutritional content of actual milk, and second, which are so full of chemicals and extracted processed substances that your body can’t even use it as well as it does processed milk! And foods that should have dairy, but do not, invariably have other substances that are much worse for us, in order to mimic the presence of milk in the food. Give me a cow. I’ll milk my own, thank you.

Gluten Free – People who have wheat sensitivities do so for a REASON. This is typically because of damage done from chemicals in food and water, and then from autoimmune disease which is a result of longstanding chemical damage, or from overexposure to specific proteins due to processing of grains. There is a close relationship between Crohn’s and Celiac – both are usually manifestations of the same problem. So the problems are caused by the same people who now want to hand us a “ready to eat” solution. Many people feel better when they begin to eliminate wheat from their diet. And then they find that their disease is progressing anyway. Now they need to eliminate corn, and then something else. They find that they go rapidly from Celiac (which they thought they could control simply by eliminating wheat) to Crohn’s (which involves an escalation of food sensitivities and intolerances and full blown auto-immune disease). Now, don’t get me wrong here. Truly gluten free homemade foods are not a problem. If you are actually eating things that are in fact good foods. But what happened is that the food manufacturers stuck their little noses into it again, and started creating convenient gluten free packaged foods. Sorry guys, but those things will make you sick! They aren’t healthier than foods with gluten in them – in fact, they are probably a primary reason why your disease is still progressing. The answer here is to get back to clean foods, and let your body heal. If you do, there is a strong chance you’ll be able to enjoy wheat products again, after you’ve healed up.

Whole Grain – Bet you thought that “whole grain” bread was good for you? It isn’t what it says it is. First off, it isn’t whole grain at all. It can be called that when it is only part of the grain. Whole grain includes the germ, which goes rancid too quickly for grocery store shelves, so all processed baked goods and packaged flours are not whole grain at all. They are better than white flour, but they will not supply the nutrients to provide the benefits from TRUE whole grain – which can help balance blood sugar, reduce cardio-vascular disease, reduce persistent obesity, slow the effects of aging, and a host of other nifty things. Not exactly UNhealthy. But not HEALTHY either. And any prepackaged baked goods, whole grain or not, typically contain a lethal cocktail of preservatives.

Salt-Free and Low Salt – Another instance where salt was unfairly blamed for a manufacturing problem. The problem with salt is not that it is bad. It is not. You NEED salt to live! In fact, if you transition to a healthy clean food diet, you’ll find you have to ADD salt, especially in warmer months, because your diet won’t have enough. The problem is that prepared foods absorb salt, and we lose the ability to taste it, so they put in more. And more. So much that it is in EVERYTHING. And they  don’t just stick to sodium chloride (simple table salt), they put in all kinds of other flavor enhancers that include sodium in some form or other, all of them far more harmful than salt, but for which salt takes the blame. The only thing they use more of unnecessarily in foods, is SUGAR. So taking salt OUT of some of those canned foods would be a good thing, right? But that isn’t what they do. They take OUT the salt, and replace it with a SALT SUBSTITUTE. And those are FAR more dangerous than salt! But there is no money in taking salt out. There is only money in persuading you that you need something to replace what you didn’t need in the first place. Sad.

High Fiber – Forget the studies that say that high fiber is good for you and that oat bran helps your heart. They lied. High fiber FOODS, CAN be good for you, and so can oat bran, IF it comes with the rest of the fresh oat grain. Oat bran is just a food processing by-product that nobody had a use for, which they figured they could sell better if they could persuade people it was good for them (so they paid for a research firm to find a way to make it look like it was healthy). But it isn’t. Oat bran is as good for you as sawdust – it is inert, has no nutritional value, and your gut cannot break it down. So it WILL relieve constipation. But it won’t make you healthier. What WILL make you healthier, is fresh vegetables (not canned and fiberless), fresh fruits (with lots of natural fiber), fresh whole grains (with the germ intact), nuts, and mushrooms. REAL FOOD, that just happens to have fiber along with a high complex nutrient load. THAT is healthy food. Fiber isn’t.

Empty Organics – Organic potato chips are still potato chips – potato slices cooked in fat, and stored beyond the point of freshness. They have some simple carb in them, and little else. Organic cookies made from white flour, and treated with an “organic preservative” are still processed white flour and poison (organic poison is still poison). The organic label is meaningless if the food that it is put onto is the same old refined and processed stuff from which needed nutrients have been removed. Organic garbage is still garbage, and it is not, nor never will be, healthy.

Cage Free Eggs, Free Range Eggs, Veggie-Fed Eggs, Natural Eggs, Farm Fresh Eggs – All of these are meaningless names. First of all, eggs are very good food, IF the chickens are raised right. Chickens naturally eat greens, grains, and grubs (or bugs… yes, bugs). They do not naturally consume medications or antibiotics, they do not naturally consume soybean meal, fishmeal, cottonseed meal, or other industrial waste, and they do not eat preservatives, pesticides, or herbicides by choice. This is what is in chicken feed. They DO naturally scratch through horse manure, they gobble rabbit manure with delight (many animals do), and they think that cow patties are a wonderful place to kick up a rumpus looking for tasty edibles (the best worms are usually under them… oh, didn’t I mention that chickens like worms?). We’ll just pretend that we are ok with that, because there really isn’t anything you can do to stop chickens from doing that, at least, not when they are HEALTHY chickens, who are going to lay HEALTHY eggs for you. Cage free means that they are kept in a pen, not a cage. It doesn’t mean they are frolicking lose in the pasture. Free Range (commercially) means they have a miniscule yard to run around in beside their huge crowded poultry barn – for small farmers it means they eat on pasture during the daytime and are fed chicken feed at night (yes, the same nasty stuff that passes for chicken feed that the industrial chicken producers use). Vegi-fed is another unnatural term, with no good meaning. No chicken is 100% veggie fed unless they are raised in such tight confinement that they never see a fly or compost insect in their lives – chickens are omnivores, they eat bugs if they can find them, and most industrial layer houses are fertile ground for breeding bugs – layers of litter and chicken manure all over the floor. And “vegi-fed” chickens are usually fed with a nasty mixture of industrial vegetable waste products and processed soy. Natural eggs just means a chicken laid them. Farm Fresh Eggs means you probably got it within a week or two of it leaving the chicken if you bought it at the farm, but if you bought it at the store, it was laid months ago – and even if you buy them from your local small farm, chances are, they are still feeding them nasty chicken feed, so if you need clean eggs, make sure you ask, and find someone who feeds the chickens clean food.

Just because someone says it is healthy, doesn’t mean it is. There’s a marketing ploy for everything, and the food industry has teamed up with the medical profession in some very devious ways to persuade you that you should eat what they want to sell you, and that there is some benefit to paying the price they want to charge.

If it isn’t clean chemical free food, and if it isn’t real food, without the nutrients stripped out and chemicals put in, then it ISN’T healthy. No matter WHO says it is.

The Humble Brown Button Mushroom

 

It was the most commonly cultivated commercial mushroom until mid-20th century. Now, most people don’t even know that it exists.

Sometime in the early part of the 20th century, a mushroom farmer who grew brown button mushrooms for the commercial markets decided to propagate a mutant mushroom. Sometimes amidst all those brown mushrooms, there would be one that was pure white. He began to propagate them. He did it because he thought it would be a neat idea, and he thought that customers might buy them. And buy them they did. They liked the looks of those lovely white mushrooms more than the old brown ones – they didn’t TASTE any better (in fact, the browns have a better flavor to some people), but they looked so pretty that people just could not resist reaching for them when given the choice. Soon, the white mushroom completely dominated the mushroom markets, and the humble brown mushroom faded into near oblivion.

Of course, you could not raise white mushrooms in natural light – or they would get brownish on top, spoiling the whole point of their pristine glory. So mushrooms began to be grown in the dark. And after a while, people forgot that mushrooms could be grown any other way, even though virtually all other species of edible mushrooms do best with some form of natural light, be it full sunlight, or deep shade, or somewhere in between.

They also lost things they did not realize they were losing. Because the rich brown mushroom was not the same as that poor white mutant. The brown one was rich in nutrients. The white one was a poor substitute, leading to the popular myth that mushrooms are not very nutritious. If you judge all mushrooms by those nasty white things, then they are right.  Other mushrooms though, those which have not been messed with, are high in protein, niacin, some are high in vitamin D, and other essential nutrients.

Some people now know nothing other than those white and gray musty tasting lumps that pass themselves off as mushrooms. They think that gray slimy things in a can of soup are the only thing that goes by the name of “mushroom”. And it is a sad thing. Because the world is full of mushrooms, and there are literally thousands of options that are better tasting, and better for you, that that empty little bubble headed ghost of a mushroom.

Even the mushrooms that are naturally white are more nutritious. And there are a lot of them.

The insubstantial mutant is responsible for more than that though. The rich brown button mushroom is loaded with nutrients and components that benefit your health. It helps with healing skin, avoiding problems such as ovarian cysts (and PCOS), or uterine fibroids. It also helps your body to alleviate damage done by chemicals to your intestines, circulatory system, pulmonary system, and skin. It supports regulation of the immune system to strengthen the immune system while also minimizing problems with auto-immune disease. That little brown button is a healthy food that promotes good health beyond the mere nutrients that it supplies. The benefits are strong enough to feel the difference if consumed twice a week.

The white button mushroom has merely a shadow of those benefits. Oh, it does help. But not enough to do more than slow down the damage to your body, and then a nearly insignificant amount. It does not have the power to reverse it, heal it, or slow it down enough to actually notice except in one minor thing – it can help to reduce damage to the intestines from chemical exposure from modern foods, and even then, it is not enough to do more than help a little. It makes a passing attempt on its way through, to slap a bandaid on one thing – while the little brown button mushroom gets busy in earnest and heals the damage instead.

So we have a lovely pretender, masquerading as food, completely replacing a smudged looking brown mushroom that held part of the key to good health in its matrix.

But this really isn’t about mushrooms. Because the brown button mushroom is only one example of trading the real for the fake.

White flour has replaced whole wheat flour – giving us a dead food devoid of the rich bounty that fresh whole wheat provides. Removing all the abundant nutrients which heal the body and give one energy.

Dead and embalmed foods have replaced fresh foods, giving the illusion of nutrition, but failing to deliver the wholesome elements that help us to age more slowly, maintain a healthy weight, and avoid deterioration in our nervous systems as we age.

Unripe and overaged produce, bred to be tough enough to withstand extended shipping distances, and coated in chemicals to make it appear fresh and appetizing, has replaced garden fresh local produce that is alive and all but bursting with nutrients. Produce is marketed as “healthy”, but it is only a shell of what it needs to be to deliver on that promise.

We’ve done it to ourselves. We know those things are not healthy, and yet we reach for the white flour because it looks prettier and feels smoother. We choose the most uniform tomato, even if it is embalmed. We select chemical laden foods because we don’t want to take the time to cook fresh foods.

And then we wonder why we are tired, overweight, mentally fatigued, moody, disease ridden and ill.

We wonder why we are suddenly told that traditionally healthy foods like bread, juice, animal fats, and mushrooms are unhealthy. They are unhealthy because they are no longer REAL bread, clean juice and lard, or nutritious mushrooms.

The solution is simple. Eat foods that are real, not just fake foods calling themselves real.

Try growing some humble brown mushrooms in shady windowsill, and see what you’ve been missing. Then maybe you might want to try growing a few sprouts in your kitchen, or milling a little fresh flour to bake a loaf of real bread.

The majority of those troublesome health problems that we take for granted in the US as part of the age we live in are optional. I don’t know about you, but if I have the choice (and I do), I’m opting OUT.

NOTE: I was diagnosed with Crohn’s prior to writing this post. This post was written when I was recovering. As of 1 year after writing this, I no longer have auto-immune disease, and no longer have Crohn’s. Mushrooms have been part of this – Paddy Straw, Shiitake, Elm Oyster, Portobello Shaggy Parasols, and Puffballs are the only mushrooms I’ve had access to during this time.

Making Automation Work for Small Business

Automation is the bane of our existence. We ask for help from any company out there and we have to ramble our way through phone menus that drive us nuts, or support menus on the internet that have everything but the option that we need.

Gotta love those menus that pre-determine your needs: Would you like to make a payment? Would you like to check your balance? Would you like to speak to a sales representative? No option for talking to a real person.

No, I want to speak to a human being because your system screwed up my account and I want it fixed.

But they didn’t give you that option, so you are effectively shut out.

Automation gone bad. Big companies can sometimes get away with it, because they are the 800 lb gorilla, which is gonna be there even if you don’t like the way they automate parts of their business.

For a small business, that would kill you! People expect a person to answer the phone – or at least an answering machine with a real person promising to call back. Small businesses are EXPECTED to be personal.

Making the leap from “I do it all myself” to intelligent automation as a business grows can be tough. There’s a single rule though, that can make it far more effective, and help you avoid the pitfalls before you even reach them.

I say it a lot – so you may have heard it before. But I’ll repeat it anyway for anyone who may have missed it:

Automate the NON-PERSONAL aspects of your business. Keep the PERSONAL stuff PERSONAL.

Smart automation is a win-win, because it automates repetitive tasks which SHOULD be automated, saving you time so that you now have the ability to DO the personal stuff yourself. Plus it makes the results MORE CONSISTENT, and your product or service becomes more predictable. Higher quality results, not lower quality.

If you get it backward though, and just try to automate the thing you feel is taking up the most time (which it actually may not be), and it happens to be a thing that requires personal attention, your whole business appeal gets messed up, and you degrade the quality of service to the point of disaster.

Another important point, one that I have not said much before, is that when you do automate, especially if that automation involves customer interaction with the automation, make sure there is a REAL PERSON who is still accessible.

I don’t mean a support que or online chat. I mean that if they want to pick up the phone and call, or email you, that someone on the other end answers who is familiar with your product or service, and who KNOWS THE CUSTOMER. When a small business tries to behave like a big business, customers leave. The one major selling point with small businesses is that people really LIKE it when they feel like the business owner knows them. So having access to a friendly and helpful person who has a vested interest in the business, available on the other end of the phone or email is essential.

The last point is one of economics. Weigh the cost-benefit of every investment in automation. There is no point in investing hundreds, or thousands of dollars to automate a task that is not a money maker. I don’t mean that every task needs to generate revenue directly, rather, that if you have TIME, and no SALES, then investing in something to speed up operations is dumb. Increasing the efficiency of production only helps if you are making sales.

When you get to the point where investing in automation IS smart, because you could EARN more if you had the time to do so, And then you want to look at your operations and see where a smart investment would increase revenue enough to pay for itself and then some. Some types of automation never will pay for themselves for small businesses, other types are a no-brainer when you reach a certain sales volume – and those are the ones you want to implement at the right time.

Don’t get caught up in hype, or think that just because everyone else has it you have to have it too. A local NRCS office with a staff of four people, charged with managment and disbursment of grants in the amount of $50,000 per year, with a fairly low volume of traffic in the office or on the phone, spent $164,000 to install an automated phone system. This, when they had a receptionist, and KEPT the receptionist on the payroll once the system was installed. Bad move. They feel they can do that because it isn’t their money, and they don’t have to show a profit, or even any kind of justification for the expense. You can’t afford such stupidity – you haven’t got other people to suck it off of to pay for it.

Automate smart, and it will pay you back, and your customers will continue to feel they are getting what they need. Do it wrong, and they’ll wander off to someone who understood better than you how to do it intelligently.

Our company is now offering Cottage Industry Consulting, and can assist you in making good automation choices for your small business.

Nature Doesn’t Use an Autoclave

I was studying up on propagating mushroom spawn. The instructions I found at first started with an emphasis on requiring a clean room, or an air filtration hood, HEPA filters, an autoclave, 90% wood alcohol and chlorine, and pasteurization equipment. They babbled on about agar and petri dishes. By the time I was finished reading it, I had two prevailing thoughts:

  1. There’s no way in the world I could ever manage to do that the way they described.
  2. There’s GOTTA be an easier way, to simply replicate nature. Because NOTHING in the procedure they described had ANYTHING to do with nature.

So after a little more research, and some careful thought, I was able to come up with a process to do the same thing they were doing, in half the number of steps, that never once mentioned a clean room or autoclave.

The process they described not only called for sterilization of anything introduced into the process, it also called for sterilization OF the product. Now… Sterilization KILLS living things. That is the purpose of it! They were trying to PROPAGATE (that is, encourage the growth and reproduction of) a living thing. Sterilization of that living thing is counterproductive, to say the least! Even if it only involves sterilization of the outer surfaces, it will introduce genetic alterations to the entire body.

They were SO concerned with sterilizing everything, that they were willing to GUARANTEE damage in one way, in order to avoid the POSSIBILITY of damage in another way. Silly!

Nature doesn’t work that way. Nature works in a happy jumble of controlled and balanced contaminants. As long as you don’t get them out of balance, the risks are minimal.

Mushroom culture in an artificial environment has a HIGHER incident of bacterial and foreign fungal contamination than outdoor grown mushrooms. Now, people who grow them outdoors do not sterilize everything, and they don’t wear clean-room suits and booties to harvest. Artificial environments DO require that – and they chase themselves in an ever tightening circle of contamination elimination, which is a pursuit that is completely futile because you can NEVER eliminate all contaminants. NEVER.

What they have done, is create an environment with no natural limiters. So if a single contaminant gets in, it just runs unchallenged. This is blamed in careless or sloppy conditions. But it isn’t that at all. It is because of too MUCH control, not because of insufficient control. This is a primary problem with ALL industrialized farming and food processing.

In nature, naturally occurring bacteria and fungus balance and limit one another. This happens in the human body, and in the garden and forest, and even in your kitchen if you are not too much of a germophobe. The more sterile you try to make things, the more out of balance they get. Reasonable cleaning with water, and once a day with soap, keeps things IN balance. Washing hands after handling obvious contaminants is also wise. But trying to sterilize every surface is not only futile, it is counterproductive.

A little more research on mushroom culture shows that people have had great success in chopping up a mushroom with a clean knife, putting the pieces between sheets of fairly clean, damp cardboard, and letting it do its thing. The mushroom – having been intentionally inserted in LARGER amounts than any opportunistic contaminant, quickly propagates and overcomes any opportunistic contaminant anyway. Things stay in balance, with lots of peripheral contaminants running around doing their thing, and not hurting the mushroom culture that you wanted to grow in any way at all.

Nature is the same way. Mushroom spores culture every day, and they don’t do it in sterilized soil.

I heard the comment “But what if some other kind of fungus grows instead of the one we wanted?”. Not to worry. There are thousands of different kinds of fungus in the world. You are surrounded by them all the time, and they perform all kinds of useful tasks inside and outside of the human body, and in nature all around. Only two or three of them EVER look anything like the one you are trying to grow. The chance that one of THOSE would grow at all in the environment in which you are attempting to culture your prize mushrooms, is a gazillion to one chance against that ever happening. Everything else that might grow there would be present in SMALLER concentrations than your deliberately cultured mushrooms, so they’d have a hard time producing much visible fruit in the first place, and in the second place, if they did manage to, it would look so different than what you are culturing, that you’d easily recognize it. The WORST possible outcome would be that it might SLIGHTLY diminish the productivity of your mushroom environment. That just isn’t even anything to worry about!

I’ve used mushroom culture to illustrate the point here, but it applies to all areas of life. Properly managed gardens and farms are never sterile, and the fact that they are not is a BENEFIT, not a problem! Once we start trying to introduce unnatural controls into a natural environment, we begin an escalation of a sequence of problems that only grow the more we try to constrain them. You can’t put nature on a leash and not expect to get your hand chewed off. It isn’t reasonable to expect that man can do something better than nature. Nature has just had way more practice at it!

Any time you see instructions for cultivation of anything that starts with “you will need a clean room environment”, or “a ratio of 18% protein and 13% soluble fats”, or even “a finely prepared soil-bed that has been double dug and enhanced with a 1″ layer of compost tilled in to a depth of 6”, you may know you are in the presence of a fool who thinks they know more than they really know. A mushroom does not grow best in a clean room environment, a chicken does not naturally eat soy meal or calculate the protein content of the food it eats, and Adam and Eve cultivated food for their rather large family using wooden tools which were not capable of finely tilling the soil (yes, there are easier ways, but the point is, they grew a successful garden without double digging).

Humanity prospered long before scientists analyzed everything to death and determined to make it more complicated than it has to be.

Keep it simple, and go back to the way nature really does it, and everything gets amazingly simple, and solidly successful.

Update: Since writing this, we have successfully propagated mushrooms in non-sterile conditions. Multiple types, in various mediums.

Cutting Firewood for Extra Cash

I remember cutting firewood with my father. He’d use the chainsaw, and us kids would stack. It seemed that he cut just about as fast as we could stack. There were usually two or three of us. I’d also used a chainsaw plenty in my teen years, and a little since then. So when a neighbor kindly offered some trees for us to cut for firewood, to earn a little extra cash, it seemed like a good idea. Another kind neighbor found a buyer who would take all the mixed hardwood we could cut, at a price of $50 per rick, and the buyer would provide pallets and wrap, and would pick it up. They did not need it chopped, just cut to length. Average price of cut and chopped firewood of this type was about $75 per rick, so it was a reasonably good deal.

We tromped down and surveyed the trees. Lots of brush to clear off, but some good wood in there. Kevin fired up the chainsaw, and started cutting. The saw was having an off day, and it fussed and fumed. We managed to get about half a rick cut. All elm. People here don’t like elm much. No one seems to be able to agree on the reason, but everybody agrees that they like everything else better. So now we had half a rick of elm. Slow going, and the saw was having a hard time keeping up.

We cut some cedar as well. That was slow too, because cedar has so many limbs to remove. We got about a quarter of a rick of that. We figured the cedar was worth it if we split it into kindling and sold it by the bundle.

We then started cutting oak. The saw was feeling a bit better when we started, but it chugged its way through VERY slowly. After a few cuts, it started smoking. Badly. And bar oil was pouring off the end of the bar. After Kevin pulled the bar out of the log, the chain was still steaming.

I let it cool some, and sharpened the chain. You could SEE the rounded corners on the ends of the teeth. You could also see them sharpen up as I filed. Not good.

It was good for four more cuts. Exactly four, I counted. Then it started smoking again. A generous neighbor joined us to help. He brought his own saw. He fired it up and started cutting circles around Kevin. Our poor little saw chugged and choked its way through a log, and in the same time, the neighbor chewed his way through about six. After four more cuts, the saw was again, smoking and dripping.

When the neighbor quit, we quit. Our saw was just not up to it, and never would be. No amount of sharpening would ever make that chain right. No amount of babying would get that little saw to handle oak logs.

Some facts about chainsaws:

They come in different sizes. And the smaller sizes are made for different purposes than bigger saws.

The baby ones – 14-18″ are made for “occasional home use”. That means if you have to trim a few limbs off a tree now and again, they’ll do fine. These saws have a narrow kerf, and a low powered engine. And the saw chains are made from softer metal, so the teeth wear down MUCH faster. I guess with the smaller kerf they thought they could get away with it. Generally, the smaller the saw, the punier the chain width, and the weaker the engine. Some brands are complicated to start, hard to keep going, and difficult to service. Others are made with the attitude of dumbing down the servicing, but usually the parts are of such poor quality that what was meant to save time just results in a LOT of frustration.

The middle sized ones – a few 18″, but mostly 20-24″, are made with a larger engine, and harder chain metal. They have a wider kerf, and they can cut circles around the baby ones. The larger ones again, are more powerful. Ease of servicing varies widely. There are also Professional and Home models in this range, but usually even the home models are far more durable than the smaller saws. They may have either a medium kerf chain, or a wider kerf chain – wider is generally the most durable chain, but also takes the most power.

The daddy saws. Ok, so most loggers use a 24″ bar, a few have a 36″ bar that they use for extremely large trees. But a 24″ is standard. So here we are mostly talking about larger engine size. More power. You’ll pay twice the price for them. Sometimes more. But they’ll work more reliably, and cut much faster, and they’ll be worth repairing when something breaks. They will generally have chains with the widest kerf, which are made from a harder metal, so they last longer, and require sharpening less frequently.

Some facts about wood:

Cutting evergreens is easy, and even a bad chainsaw can cut through it without completely choking up. Other softer woods too. They can make a mediocre chainsaw look ok, and you can make pretty good time. I don’t remember my Pa ever stopping to sharpen a chainsaw during work – though he did so at night in his shop.

Cutting hardwoods is hard. And harder. Some hardwoods are hard, and others are like trying to use a breadknife to saw through granite. They’ll systematically dismantle all but a good saw, and they are even hard on that. You’ll still have to stop to sharpen every hour or two, at best.

So… back to the original topic. Earning money doing this. Yes, you can earn money cutting firewood. You can earn enough in a day’s work to replace a full time job, if you want to put in a long day, or if you have a helper.

You’ll have to get the wood for free too. If you have to pay for a permit, or pay someone else a cut off the top, it isn’t going to be worth it. But you CAN get wood free, if you find out who has property that they are clearing. Often they’ll bulldoze trees, and then just light them on fire. If that is the plan, they are usually perfectly willing to have someone come in and salvage some firewood first.

But you can only do it if you have the right tools to start with. If you don’t, you’ll end up with a lot of frustration, and VERY little output to show for it. If you don’t already HAVE the right tools, then it isn’t going to be worth getting them if you are desperate for cash, because it is probably going to cost you several hundred dollars to get a chainsaw that can keep up – and you are likely to need two of them to really produce.

If you have a little backyard chainsaw and think that you can go and cut hardwoods all day, and make something at it, you’ll be disappointed. A little one can’t even handle an entire day of work, even if you keep sharpening the chain. You’ll need something better, and bigger.

If you do happen to have it though, firewood can be a nice way to earn a little on the side, or to fill in the gaps if you are unemployed.

But you gotta have the right tools.

If you don’t, then look for other ways to profit locally – You might be surprised at what you can do.

The Twitter and FaceBook Marketing Myth

How many times in the last two years have you heard people tell you that if you are going to market online today, you HAVE to use Twitter and FaceBook? How many times have you heard people extolling the virtues of those two platforms for marketing a business?

I’ve got news for you. EVERY SINGLE PERSON who says that is SELLING something to do with Marketing on Twitter or FaceBook. They have motive to tell you that.

The truth is, Twitter and FaceBook are both VERY POOR marketing mediums. They both violate one of the most important rules of marketing:

Put your message in front of an audience who is likely to be interested in buying what you are selling.

People on FaceBook or Twitter, for the most part, are NOT THERE as consumers. They are there to party. So unless you are selling Red Solo Cups, it isn’t going to be a highly effective method for marketing.

There. I said it. I expect I’ll get a storm of denials from people who are selling FaceBook and Twitter marketing services. But my clients generally agree with me, and they are real business people, selling the typical products and services around which business in the US largely revolves.

Five years ago, we were able to tell our clients to go to forums and sites where people congregated who were interested in the general topics around which the client’s product or service revolved. For us, that meant we would go to small business forums, and we’d chime in with helpful information regarding website and marketing. We gained an entire client base this way. Literally hundreds of good, solid clients came our way through this means of marketing.

Enter FaceBook and Twitter. Exit most forums. The business forums simply dried up. They went away, and NOTHING came in to replace them. Oh, some people may disagree, but the few that are left are lethargic at best, and pretty much a waste of time.

You can spend and awful lot of time talking to nobody, with the illusion that someone is listening, but it won’t help your business grow. And right now, you have the choice of participating in old forums where nobody IS, or participating in new social media where EVERYBODY is talking, EVERYBODY is there, but nobody is LISTENING.

So now we have a disappearance of an incredibly effective marketing tool, and the replacement of it with a social tool. Sure, you can reach a LOT of people on FaceBook. But they are NOT targeted listeners. They are there to party, and if your marketing messages interfere with their party, they’ll just tune you out. They have short attention spans, and are looking for distraction, not for practical help in their lives.

FaceBook users are basically two types:

The ones who are addicted to it. They use FaceBook as an online party, where they go to simulate real life. They want distraction, and they want things to keep moving. They have NO attention span, they do not want to have to act on ANYTHING, and they like freebies. They are quick to subscribe to pages – in fact, most of them have SO MANY on their lists that there is no way they could ever keep up with them all. They are equally quick to forget what they just subscribed to, and to turn it off in their feed.

Those who use it for business, family, or friends, to keep in touch, but who limit the amount of time each day that they spend there. They are going to unsubscribe from anything that wastes their time, they won’t be there to be marketed to, and they’ll skim over things and get to the stuff from people that they know. If they KNOW you personally, they’ll sometimes leave your page feed visible. But if they don’t know you personally, they probably won’t even subscribe.

If you get past that, and actually get subscribers to your page, the chores have only just begun. You can post to the wall on that page, and you can work at getting more and more subscribers. But that isn’t the same thing as getting CUSTOMERS. Because most of them do NOT want to listen to the sales pitch. They want you to bring the drinks to the party instead. And if you do, they MIGHT like them enough to buy them later – but most of them won’t. Most of them will just go looking for the next free drink instead. And you’ll have to give away a LOT of drinks just to sell a few.

If you HAVE a FaceBook page, you have to post things to it on a regular basis, or it won’t help you sell anything. Posting ads won’t be effective, your prospects will ignore them. Remember, they are there to party. The big companies hold contests, do giveaways, and are constantly offering “fun stuff”. They aren’t exactly bringing drinks to the party, but they are bringing pencils and a fun little word puzzle. Cheap stuff. Lots of it. An endless flow of trivial little bits of distraction for an audience with the attention span of a gnat.

For a small business, keeping up with a constant stream of that kind of thing is EXHAUSTING! Especially since the return is so low. And the return IS low.

When we ask our clients if they are using FaceBook or Twitter as a marketing tool, most say yes. When we ask them if they have ever made a sale that they knew resulted from FaceBook or Twitter, they say no.

As a direct marketing tool, they are pretty much useless for 99% of businesses in the US. Oh, don’t comment with hot denials unless you are using FaceBook and Twitter for a business that is NOT involved in selling services related to FaceBook and Twitter, AND you can verifiably show that you are GETTING active customers or clients from them.

So what is the answer? Do they have a place in current marketing?

I think they do. But it is not in having a cute and active FaceBook page, or in posting to Twitter every half hour with your latest product. Honestly, those two things are probably nothing more than a waste of your time.

Both can be used in developing relationships. Every once in a while, a conversation will allow you to share your expertise, and at that time, it may benefit your business. But this is weak, and circumstantial at best.

The real reason to USE them for business has to do with search engines. They now index websites higher if they are mentioned on FB or Twitter. And they also rank sites higher if they are LINKED to a site mentioned there. I do NOT recommend trying to game the system here – but if you are smart, you can use it in natural ways, to cover a lot of ground with a few simple tasks each week.

1. Create a blog. Post to the blog one or two times per week. It does not matter WHAT you write, as long as it is YOUR writing, and NOT someone else’s. It must be completely and totally unique and original. The more interesting it is the better. The more it relates to your lines of business, the better. But there is NO NEED to have a separate blog for each topic, that will just make you neurotic because it will be too much to keep up with. One good solid multi-purpose blog is sufficient.

2. Feed your blog into Twitter. This will create a post automatically every time you post to your blog. But it will also give you the ability to feed your blog into ANYTHING that accepts a Twitter feed.

3. Feed Twitter into FaceBook and LinkedIn. Just feed it into your FaceBook profile. A FaceBook page for your business isn’t really necessary, and it isn’t even helpful for about half or more of business owners (you have to have a purpose for it if you want it to be successful). Now your blog goes into FB and LinkedIn, automatically.

4. Feed your blog into your website, into the sidebar, IF the topics you cover on the blog are relevant to the website. If they aren’t, then skip this. This does NOT help your search engine rankings! But it does provide a way to make use of your content to inform your website visitors. It can also increase calls and emails if you put the feed right below a Contact Us box, with a phone number, and a link to your contact form, because recent blog posts indicate that someone LIVE and REAL is behind the site, and it encourages people to call.

5. Link your website to your blog – put it in the blogroll, in a category called Related Sites, or My Websites, or something like that.

6. If you have more than one website, you can interlink all of them. Again, just create a box called Related Sites, or Our Other Websites, or something like that, and put a link to each site in there. Put this box on every page of the site, at the bottom of the left or right sidebar, or in a box at the bottom of the site. DON’T hide the links, and don’t put them on more than once.

This combination of tactics really works. And unlike the pre-Twitter/FaceBook days, it is actually fairly quick. It used to take a year or more to see significant results from this. If you do this now, then Google will pick up your blog post from Twitter within hours, and the blog will benefit every site linked to it. You can see an increase in website traffic to a linked site within 2 weeks.

The great thing about this system is that you basically set everything up, and then just post to your blog. Sure, it also helps to promote the blog through blog directories, where they also pick up the feed to your blog, but basically, with the exception of posting to your blog on a regular basis, it is a “set it and forget it” marketing method.

Content marketing is still the most powerful and stable marketing method online, and this system gives you a means of using a single effort to its maximum potential, in a way that is fairly simple to do. Not only that, there is absolutely NO backlash or negative effect to it. Search engines LIKE it, you aren’t manipulating ANYTHING, you are doing it all open and above board. You are helping your customers through helpful and fun information, provided through your blog, there’s no pressure sales, no sales pitches. Just good stuff, that people and search engines LIKE, being presented where people can either read it or not.

Now that, is smart marketing!

Polyculture Farming

 

So what the heck does that mean anyway? Polyculture means more than one culture –  and in farming, it means you raise crops and animals, in a synergistic environment that BUILDS on itself, instead of CONSUMING.

If you delve into gardening books, you won’t get far in most of them before they start babbling about soil building and the sad state of a garden that is left too long without adding some kind of chemical fertilizer. The books that are aimed at vegetarians are the worst – they tell you that the best you can hope for is a 90-99% sustainability in a farm that tries to sustain itself with crops alone. They tell you to plant “green manure” crops, and till them under, to help replace lost nutrients. They tell you that you’ll “just have to” put on some kind of chemical fertilizer to make up the difference, and they say it in sort of an apologetic way, as though they really tried but there is no alternative. They’ll sometimes make a brief mention of animal manures, as though they are something shameful, or they’ll make a derogatory remark about them, and then move on as though they have been satisfactorily dismissed and now they can get on with the business of REALLY gardening.

And it is all hooey. Complete and utter tripe… garbage… balderdash… manure! The myth of 99% maximum sustainability is just that – a myth. On both ends.

First, because if you use plants alone, you can’t even achieve that, in spite of what they say. You can, at best, achieve perhaps an 80-90% sustainability. In other words, you are going to lose 10-20% of your soil fertility per year, and have to replace it with something besides just plant derived matter.

Second, because there is NO limit to the sustainability and soil building factor. If you choose polyculture farming, and add animals to the mix, you can achieve higher productivity per acre, and you BUILD soil at a rate which HAS no limit.

Of course, if you overload your land with too many animals, the land is decimated and becomes barren. So, ideally, you have a balance of animals and crops. And the simplest way to do that, is the most natural way… the way things used to be. Just grow ALL the crops that the animals eat, on your own property – and use the animal wastes to fertilize those crops. This achieves the highest degree of sustainability, and results in an enhancement to the soil of between 2 and 10% per year. It gets better and better, the longer you do it in balance.

  • The plants feed the animals with hay, grain, legumes, and veggies, and you with fruits and veggies.
  • The animals feed the plants with manure, and you with meat, eggs, milk, etc.

The garden and fields produce abundantly. The animals are healthy and produce better when fed crops raised without chemicals. The land is rejuvenated and vibrant. You and your family dine on the healthiest and freshest foods in the world. And it is all done without chemicals.

And all this happens on LESS land than it would take to sustain the same life with just green crops. Let’s illustrate:

It takes about a quarter of an acre to provide a vegetarian diet for a single person for a year – this assumes INTENSIVE cropping in a single growing season (it takes about half that if you practice year-round growing). This includes green manure crops to provide fertilizer – about half of your space has to go to producing green manure. It takes more than that for factory farms, which do not use intensive growing methods, and waste far more space, in spite of the fact that they do NOT provide space for green manure, and they use chemical fertilizers.

Now, there is a book out there that claims you can produce the “food” for one person on a vegetarian diet in about 4000 square feet per year. But he does not include grains or legumes in the amounts necessary. He just includes the vegetables and fruits, and a token amount of beans and peas. So his assumptions are different, and do not include what we are including. But the same rules apply – what he does in 4000 square feet can actually be done in less than half that space.

Ok… so how about if you take the green manure crops, and replace them with rabbit forage, and three rabbit hutches? You can now grow all of your vegetable and fruit needs, and you can grow all of your rabbit food, in about a SIXTH of an acre, instead of a quarter of an acre. You use the rabbit manure on the crops, so the crops produce better than they could with green manure alone. So far, win-win. And we haven’t even taken the reproductive abilities of the rabbit into consideration, and we haven’t even provided you with meat to eat yet.

So, if you start those rabbits reproducing, the equation gets even better… Let’s start breeding them – assuming 2 does and one buck. They’ll produce enough rabbit for you to eat one rabbit per week – very likely more, if you breed them about every three months.

It will take a little more crops to produce the meat, because you’ll have to feed those babies until they reach butcher age (at about 9 weeks). But those babies will also produce more manure for the garden, which means your soil fertility can be further enhanced, and your crop productivity can increase a little more. And since you are now eating meat, the amount of crops you need drops by about half – and the amount the rabbits need is less than that. So you now have the ability to provide for your needs on about an EIGHTH of an acre (about 5200 square feet), using intensive single season cropping. If you use year-round cropping, you can do it on about a third less – around 3200 square feet, including the space for the rabbit hutches. And you might just have some extra rabbits to sell. This means you could do it in a 50X60 foot back yard.

If you add in chickens, it gets even better. Now, you can feed the chickens on the garden waste and on redworms, grown in the rabbit manure. Chickens help control the harmful insects in and around the garden, giving you increased productivity across the board. They also provide you with eggs, So your needs for vegetable, fruit, and grains decrease a bit more, and your health improves with the variety. And of course, they put additional nutrients back into the soil, making anything they take out, completely replaceable. But since chickens eat so much that neither you, nor your rabbits can eat, they’ll make your garden more efficient just because more of the food in it gets eaten. Your garden gets healthier too, because you no longer have to use pesticides.

There’s a funny thing about chickens. It seems that if you have enough hens to make sure you have eggs through the winter, you are going to have way too many eggs through the spring, summer, and fall. Traditionally, the “egg money” from the farm was the mother’s spending money, to use for the things that her husband did not think to budget for. People do still buy farm fresh, naturally raised eggs – and if you raise those chickens without commercial chicken feed, but with foods you grew yourself, your eggs will be of unbeatable quality, and the egg money will be pure profit. If you choose the right breeds, they’ll also reproduce – giving you additional meat, or chickens to sell.

The equations are not quite as attractive once you get into raising larger animals –  but they are not as distorted as people think they are. Properly managed crops and fields can easily produce more than we assume they can – astronomically more. Of course, natural pasture is easier to manage, and it is simpler to just let your cows, goats, and sheep graze without having to intensively manage the crops for the fields. But if you chose to do so, they could be fed abundantly on very little ground, with nothing brought in from outside.

Humans are, and always have been, omnivores. The human body was designed to eat a variety of fruits, vegetables, grains, and animal products. When animal products are tainted with chemicals from modern production and preservation methods, they become a means of carrying higher amounts of toxins and poisons into the body – hence the supposed “harmful” effects of animal fats and some other products – it isn’t the animal product at all, but how they were produced that is causing the harm. But when you produce them yourself (or get them from clean sources), they improve health and longevity, and strengthen the body and the immune system (the Weston A Price foundation has information regarding health benefits of butter, eggs, pork, beef, etc). Polyculture farming, then, provides a means to supply humans with optimal health, and it provides a means to enhance our stewardship over the land, putting back what we take, using less land to provide for our needs, and to responsibly care for farm animals.

Polyculture farming works because it is the way nature intended for us to provide for our needs. A truly synergistic environment, where you stir the pot, and it bubbles up with way more than you put into it.

Psychology of a Sucker

P.T. Barnum said there was one born every minute. I think he underestimated. But then, I am a bit of a cynic.

So what defines a sucker? What characteristics do people have in common, who get sucked into fraud, scams, get rich quick schemes, and all those dishonest propositions that take your money and fail to deliver the implied promises?

I’ve been scambusting for more than 10 years. I’ve investigated, reviewed, and reported many scams. I’ve been brutally honest in exposing near-scams – you know, those half-lies that aren’t exactly illegal, but aren’t ethical either.

In that time, I’ve learned a lot about the makeup of people who perpetuate those scams. And I’ve learned a lot about the kind of people who fall for them. They pretty much fall into two categories:

1. The ignorant. I mean truly inexperienced and uneducated about business, the internet, human nature, etc. It takes the average person a year or two of exposure to such things to really figure out what the warning signs are that something should be avoided, just like moving to a new town and not knowing where the slums are. There is hope for these people, they will probably gain wisdom and learn to avoid slumming it online.

2. The greedy. People who are willing to let their greed overpower their common sense. This group of people are the reason why internet marketing empires, resale rights products, Forex trading with eGold, mlm companies without a viable product, illegal gifting scams, and a gazillion other online establishments continue to flourish. They live by the motto, “It couldn’t hurt to try it, it just might work.”, and they tend to get scammed over and over with an unending parade of nearly identical cons, with only one or two facets that are different – the greedy person reasons that if one or two of the immaterial facets are changed, that somehow, it is different than the last scam that bit them, and they ignore the fact that it is build on the same shady and rotten foundation. There is less hope for this group – wisdom has a harder time triumphing over greed than it does over mere ignorance.

See, a greedy person KNOWS the thing they are reading is too good to be true. They KNOW it has a catch. That little voice in the back of their head TELLS then that it is wrong, but they ignore it. They ignore it because they WANT. They want the promised pot of gold at the end of the rainbow, even though they KNOW leprechauns are not real. So they spend their days chasing rainbows and illusions, and paying for the privilege, instead of telling the scammers exactly what they can do with their pressure sales pages and their “limited time offers”.

I heard a line in a movie I saw years ago. “You can’t cheat someone unless they’re lookin’ to cheat you first.” I wondered at that. And then it made sense. The card sharp could cheat a table full of men, because they figured they could put one over on him and get his money. He let them think that, just long enough to take THEIR money.

And so it is with scammers. They lead you on, let you think you are going to get something for more than it is worth, or that just this ONE time, the laws of common sense won’t prevail, or that the illegal thing they want to rope you into isn’t illegal enough for you to get caught.

In fact, this characteristic of greed, and the propensity for greed to overpower common sense is something that scammers count on. They make a living on poor choices of other people – and they count on the fact that most greedy people, once taken, won’t confess it to anyone else, out of embarrassment. Or in some instances, because they knew it was illegal or bordering on it. So the scammer gets away with it, and goes on catching other greedy flies in their spider web, because the flies that have been caught are too embarrassed to warn the prospective victims.

Now, while scams can only exist when the world has plenty of greedy prospective victims, the scams are created and perpetrated by people who are also greedy – but they are not only willing to let their greed overpower their common sense, they are willling to let it overpower their morals and scruples. They are willing to actively take advantage of people, or even actively harm them, in order to fill their pockets. The only kind of people who can make money at it for any length of time, are those who are completely ok with taking someone else’s money and not giving what was promised in return. Sadly, some people seem to progress from scammed, to scammer. Greed eventually degrades them.

The best protection anyone has against getting scammed, is to not let their greed get in the driver’s seat. Keep common sense firmly behind the wheel. That is also your best protection against becoming a scammer – because greed is a poor master, and common sense doesn’t like dishonesty, so it will steer you away from becoming something dishonorable.

If enough people did that, the scams and sucker traps would go away. But since the world seems to repopulate itself with suckers at a phenomenal rate, it is up to you and I to protect ourselves against the spiders, and to keep raising a warning voice to the flies.

Grow a Garden!

Gardening doesn't have to be that hard! No matter where you live, no matter how difficult your circumstances, you CAN grow a successful garden.

Life from the Garden: Grow Your Own Food Anywhere Practical and low cost options for container gardening, sprouting, small yards, edible landscaping, winter gardening, shady yards, and help for people who are getting started too late. Plenty of tips to simplify, save on work and expense.