Less Rah Rah… More Ah-Ha

Many distributorship businesses miss the point when it comes to rallying the troops. They spend much time on “motivation”, but miss teaching critical concepts which would, by their empowering nature, inspire people with the idea that they could succeed with much more convincing effect than mere motivational speeches.

All the rah rah in the world won’t teach a scared newbie how to market. It won’t help them understand that there are marketing tactics which they can successfully do, if they have the desire to do them. The cheerleaders simply cannot bounce a team to victory unless the team has had useful training in how to actually win. All the enthusiasm they pass on to the players does not mean a thing if the players are confused about what to do, or if they are doing the wrong things.

I’ve spoken with people who had businesses that they did not know how to promote. One good practical brainstorm session, with a few key concepts explained, had them so excited to go try it that no cheerleading was needed!

I simply helped them understand what worked, and why. And what didn’t work, and why.

Once they understood that, and could see what their choices really were, they picked out things they could do and ran with it. Most people WANT to succeed. They need help knowing WHAT to do, and HOW, more than they need told that they CAN. Because when they truly understand the what and the how, they KNOW they can.

Forget abstract motivational speeches from people who are in positions far removed from that of the average business startup. Give them instead, empowerment through understanding how to succeed. And then, they will succeed.