Norwex Sites Go Public
This past fall, a delightful lady from Canada contacted us about creating “replicated websites” for her downline. We told her we could do much better than that, and provide them with a site they could make changes to themselves, so they’d get indexed by the search engines. We moved forward, and have since sold several of the sites to her downline.
The sites are now going public – so anybody can purchase one if they are a Norwex rep. We provide custom design and help with the most technical parts of the site personalization, so we don’t do as much for the sites as we do for a full site build. That keeps the pricing lower than our normal websites.
We’ve felt pretty good about this, because it was an opportunity to do something we’d known we could do for a long time, but finding the right client was difficult. Our programmer is finishing the auto-install script for them, which will make the process even faster for us, and keep the pricing stable for the site owners.
This has been one of those pivotal contracts for our business. One that has opened all kinds of doors, and has caused me to think about business differently. It laid the groundwork for our Kit websites, and for our franchise. Before this, I didn’t really have a good concept in my head of the kind of value and training we coudl provide with our franchise, or whether we could offer work referrals. With this project rolling forward, all of those things became clear, and possible.
It has also got me thinking differently about coding our own solutions, and customizing existing solutions. There are more possiblities now, and they are more affordable because our resources are more fluid.
Often, when an opportunity presents, we don’t see at the time where it can take us. This one felt like a good thing, and I knew it was a key to growth. But I could not have predicted the way in which it would open my mind, and how it would change our business to open up more possibilities that I had not yet thought of, or thought possible. Thing is, I had this kind of contract partially thought out three years ago. Then I put the final pieces together about a year ago. It took time after that for it to bear fruit, but when it did, the payoff was well worth the wait. I find that many things that we do are that way. It takes a good deal of time to bring them to a point where they pay, but it is worth it when they do. Often the benefits are broad spread and unexpectedly good.
From that, I encourage you to stick to it. Keep working on the details until you get it right. Move on to other things, but keep it open and alive in the background if it does not yield results right away. Often some things just take time to “ferment”, and when they do, the results are incredible.
Details about the sites are in the sidebar, under the Downline Sites website link.