Back then, I could not do it. I could not even IMAGINE doing it.

In highschool, where I was taking art classes, and learning to paint with oil paints (they never introduced acrylics at all in those days), I could not envision myself picking up a paintbrush and wrestling with the canvas EVERY DAY as a full time artist. I could not imagine harnessing that kind of flow of creative inspiration EVERY DAY, let alone full time every day!

But life changed me. First off,  I learned a set of SKILLS and TECHNIQUES from Bob Ross, and other painting instructors. My teachers in school never even hinted at the wonders I learned – how to use a brush to create effects instead of having to paint each dot individually to create the same effect!

This changed not only HOW I paint, but WHAT I paint. I was never even able to TRY to paint some things, and I learned to paint them quickly, and easily, and the outcome became better with practice. I was still that artist that painted the thing that I was never satisfied with, but I could at least produce a thing that had merit.

I stopped painting when I got married. No place for a studio, not even a desk.

After the birth of my fourth child, I started painting again. That was the Bob Ross phase of learning, and I sold a few paintings, gave a few away, and kept a few. One portrait, in progress, never finished, lost in the great disaster. I learned to gain inspiration from the works of other artists, and a little from photographs.

But in the mean time, I became a successful home business owner, and webmaster. All my spare energy was funneled into that business. My reading was no longer novels and biographies, it was technical manuals. My art was headers and template designs and logos (I learned to be an accomplished computer graphics professional). My writing was all instructional. My hobbies were all technical and professional.

I became a type of Commercial Artist. I learned that when someone wanted a design from me, the thing I thought was perfect, which I created first, and knocked out of the park, was NEVER EVER the thing they wanted! I learned to satisfy the customer who thought entirely differently from myself.

About a year ago I started painting again. Kevin bought the supplies for me for my Birthday.

There’s a difference now. I can work daily at painting, and produce more than one painting a day, for weeks at a time, and not lose my enthusiasm for it, as long as there is hope of a customer at the end of the day.

I’m no longer the unfocused girl I was. I’ve learned technique, method, and skill. And I’ve learned not only the business and marketing side of things, I’ve learned two major skills that are ESSENTIAL for an artist, which I did not know I even needed, back when I just knew I’d never be talented enough to be a full time artist.

I know now that talent is only a small part of the equation.  Oh, you HAVE to have it, but it is nowhere near enough by itself.

I know TWO things that I did not know I needed to know.

1. I know how to START when I feel absolutely uninspired. I know how to pick up the brush when it is the LAST THING I want to do, and GET STARTED on a thing I know I am capable of doing. I learned this troubleshooting databases, and installing and configuring website structures. I learned that if I just PICKED UP the task, and STARTED IT, then I’d be able to get inside it enough to FINISH it.
2. I know how to GET PAST the stupor of thought in the middle of a thing that makes me feel unable to finish it. When things don’t go right, when I’m out of ideas, when I just can’t face wrestling with that again, right now, I know what to do. I either take a little break and go to do something else for a bit, or I just dive right back in, after a prayer for help. I know that 95% of the time, I can just KEEP WORKING IT, and something will change. So the solution is sort of the same. I just pickup the brush and KEEP GOING until I FINISH IT.

I used to have all manner of unfinished paintings laying around. I no longer do. I have a stack of unstarted items that are roughed out, but once I start it, I finish it.

I am capable now of doing things for a living that I never thought I could. I’ve walked the walk as a web designer, sufficient that I know that in the end, full time creative work is just a job, like any other, and a privilege to be able to do every day.

I also learned to be PRODUCTIVE, and I now approach art in the same way I did the $500 website (which was our bread and butter). I learned to create a $500 website in a matter of a few hours of my time. Far less time than my competitors. I also learned to give HIGHER VALUE to my client (we gave them EVERYTHING they needed for the website to WORK, at THAT price), and how to EARN MORE myself. I systemized and streamlined the processes, invented my own processes, and became something outside the mainstream.

So I now paint with an eye to efficiency, and I work on my OWN techniques to speed the processes without compromising the quality of the art. There are assuredly many growing pains. But I produce a painting of higher quality (for me) in 2-3 hours. I produce a rougher work in less than an hour, on average. These same things took 4-10 hours for me to do many years ago.

Once you learn to treat it like a job, instead of like playtime, you can do it full time.

Oddly, it doesn’t take the joy out of it. It only takes the joy out when you can’t treat it like a job!

When I have the brush or pen, or pencil in hand, I still lose myself in the work. I still delight when a thing turns out, and I still despair when it can’t get the magic working.

I became a Commercial Artist, as I said. Able to create according to someone else’s specification, within my scope of talent and skill. And it was VERY fulfilling.

And now, I can create “fine art” (a subjective term, to be sure) in a more intensive manner.

I can be a Professional Artist, and am working in improving my skillset within that capacity.

There’s no such thing, folks!

All these so called marketing experts out there crying that they have the secret to endless buyers. They tell you one of the first steps is to identify your “Ideal Customer”.

Now they do this for all kinds of things, but I am seeing it lately with Art Marketing Coaches.

There’s no such thing! Ok, I already said that. But there ISN’T an “Ideal Customer” for ANY business.

There’s too much variety.

You can’t even isolate a set of characteristics that is valid.

You CAN isolate some NEEDS. But they vary also, and you can’t cookie cut your customers.

I decided I wanted to go after Assembly Line Art buyers.

But they are all different!

Some are brokers, some are gallery owners, some are boutique or even big box retailers. Some ware wholesalers, some are distributors.

There’s no “Ideal” because there are too many types.

Even among those types, the INDIVIDUALS will respond to different messages.

You don’t TARGET anyone.

You BE YOURSELF. (Ok, some version of nice, professional, informative, honest, etc, in case you aren’t those things, ’cause “yourself” only works when “yourself” is LIKEABLE.)

Talk to your audience like you do to your friends. Talk to them like you do when you are talking to an actual prospect, or customer.

And you find that you keep having to add little bits, because encountering new people to negotiate with or to inform, exposes you to versions of customers that you could not envision! They keep coming up with new perspectives that blindside you! You just can’t predict it!

So just tell the world about your product. Because THAT is something EVERY customer needs.

Just give good and honest details, and speak to the NEED that your customer is likely to have, that YOUR product provides for, ESPECIALLY when it is a unique product that meets the need better.

Speak from the point of view of THEIR NEEDS, and not from YOUR NEED TO SELL. It works better.

But don’t go trying to map out some mythical customer who only exists in the fragile minds of the mentally unstable.

That customer doesn’t exist except as a figment of your imagination, and you’ll just be wasting valuable time, that you could be using to present your product in a persuasive way to the general public. Let them choose. Don’t filter them (except for legal and moral reasons).

Let THEM decide if they are the winning customer that you never expected would be the one to buy your product or service again and again.

No, folks, you CANNOT charge sales tax from your internet business in one state, to the residents of another state. I don’t care if you DO live in Chicago. I don’t care is some ignorant webmaster wannabe says you have to now because some law or another says so.

They are wrong.

NO INTERNET BUSINESS CAN, Nor SHOULD, NOR CAN BE REQUIRED to charge sales tax to ANY RESIDENT of ANY STATE where THAT BUSINESS does not have a PHYSICAL PRESENCE.

It is against the law to do so.

Which Law?

It is Contrary to the Interstate Commerce Clause of the Constitution which PREVENTS any state from collecting sales tax from any resident of any other state! It GUARANTEES free trade between states, and this is part of it, and the Supreme Court has ruled on that, many times.

It is that simple.

It is NO DIFFERENT than if you have a mail order company that sends out catalogs. Online business is the SAME, and your website is considered to be nothing more to the courts than a MAIL ORDER CATALOG SYSTEM. This is also upheld by the Supreme Court.

The fact that the system is online, rather than hand processed by the business MAKES NO DIFFERENCE. It is still just a MAIL ORDER BUSINESS.

It is a CONSTITUTIONAL VIOLATION, and a FEDERAL CRIME if YOUR BUSINESS charges sales tax to anyone outside YOUR state (tourists are IN YOUR STATE when the sale occurs).

In fact, it is TREASON to do so, and a CAPITAL CRIME. That means, if you are found guilty, the death penalty is mandatory.

Not only is this a crime Federally, but it is a crime in EVERY STATE to collect sales tax that is not legally due. Every state stipulates that you can ONLY collect tax on sales that occur IN YOUR STATE (with the customer present), OR from mail order with an in-state customer. It is a crime at the state level for which you can receive the death penalty also. THIS is Tax Fraud, and it is no small thing.

If your webmaster or accountant is telling you otherwise, THEY ARE A CROOK.

If a business is charging you sales tax for a state YOU DO NOT LIVE IN, then THEY ARE A CROOK.

No exceptions. No excuses.

This is a growing trend among dishonest businesses who charge you illegally, so they can skim that extra amount for themselves. You better believe they are NOT paying it to their state. There is NO STATE that requires that, they cannot without getting sued six ways to Sunday.

We are a Constitutional Republic. That means something. It means that the Constitution of the United States of America is the SUPREME law of the land. It holds. No state can just decide that they don’t want to do it that way anymore.

WE DON’T OWE IT!