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Business Cards? Who Uses Business Cards?
Business cards are still a useful business tool. We don’t care WHAT Millennials tell us about marketing, just because they are disconnected, doesn’t mean the entire business world marches to their whims.
Business cards are still a standard, and good for so many things.
- Carry them on you, and hand them out when you get into a conversation that leads toward what you do. I’ve handed them out in the checkout line at the grocery store.
- Any time you set up a display for your business, carry them, and make sure they are available. If you bring other promos, let the Lookie Lous have the business cards. Hand out the more costly promos ONLY to those who seem like good prospects, if you get into a good conversation with someone. Don’t let the kids come buy and take them all, that doesn’t do you any good.
- If you beat the streets hunting work, a business card is essential, but that’s not the only thing we use them for.
- You can write a note on the back, when you get a question from someone, so they have the answer on a business card.
- Use them to share your phone number when the person does not have a phone – Yeah, there ARE people who don’t!
- Use them with a discount code on them, and write “pass this to a friend”. Drop them into every package you mail.
- Instead of printing a brochure or catalog, put a reference to it on your business card so they can access your website or a download link for a catalog.
- You can even set up a PDF of a sheet of your pass along discount card for your prospects to download and print.
- There are novel business card types, and various types of items you can sub for business cards to get attention, but be warned, they are ALL EXPENSIVE.
Business cards are not dead at all. They are still one of the FIRST Things you can create to promote your business, even if you have an online business.
If your business needs a boost, it just might be worth downloading a free copy of Serif Page Plus SE to whip out some snazzy new cards.
It’s Just A Lap Spindle, It Isn’t Broken
Confusion reigneth, and I am obliged to clarify a technical issue.
This is spinning. It isn’t Sleeping Beauty.
A Lap Spindle
Just a twig. Or a lathed stick. Or a dowel with a pointy top end, and a less pointy bottom end, and grooves top and bottom to anchor the fiber.
It has no whorl, because it is not dropped. It is twirled.
It is not a drop spindle, though it can work like one if you get a little spun thread or yarn on to weight it like a drop spindle.
This is a RESTFUL spindle, and you sit back comfortably, and you just twirl it. You do so casually, and if it hurts your hand, you stop, and wait until tomorrow. In about three weeks, it doesn’t hurt anymore if you keep it up.
There are technical issues for this that do not apply to a drop spindle in the same way.
The first, is ROLL RATIO.
A smaller diameter spindle will roll MORE TIMES on a single twirl than a large one. You roll it up your thumb when you twirl it, and a small one can roll 2-4 times, where a large one rolls 1/2 to 1 times.
The other issue is Spindle to Output Proportion.
Large yarns do best with a spindle that is 1/4″ or larger in diameter.
Small yarns and threads do best with a thin one. Thinner thread, thinner spindle.
There are TWO reasons for this, and the first is just ROLL RATIO, again. Small yarns take MORE TWISTS to spin them well. So you spend more time twisting. A finer spindle twists faster.
The second reason is that Large yarns don’t handle well with a small spindle. The spindle should be at least 2X the diameter of the finished yarn, or it just won’t roll well, your thumb kind of catches on the thickness of the yarn if it is the same diameter as the spindle.
Kind of hard to describe.
This is a large lap spindle, and the diameter of yarn would really be faster to spin with one about HALF this diameter.
You don’t HOLD THIS OUT to spin, like in the picture, you tuck it up and get comfortable with it.
The wool is Coopworth Locks, and it is a burgundy. One of my favorites because it feels soft and luxurious. I spin everything on lap spindles, and I have a whole collection of them, they look just like sticks.
There are a bunch of small differences between spinning with a Lap Spindle, and spinning with a Drop Spindle.
You never have to hitch it to drop it. You just spin, and hold the spindle tucked at your side while you rove or draw out more fiber, and then you spin and spin and spin, and then do it again. No hitching, no leaning forward to drop.
It seems slower, but it isn’t. People who use this spin as fast as people who use a drop spindle, in part because what they lose in spin time, they gain in not hitching.
But it is an exercise in patience, and teaches you to just keep working, even when you are resting. No wasted time while you binge Netflix. See? I was working!
This is also the EASIEST spindle to get started. Just rove out some thin rove, twist the very end, and wrap it 4 times in the groove at the bottom (make sure you wrap it the correct direction or it will fall off – roll the spindle UP your thumb to get the direction right, it should wind the same direction as you are spinning). Then just SPIRAL the rove UP the spindle to the top, and then spin a length of rove off the end (about 6 more inches).
When you have tight yarn off the end, unroll SOME of the spiraled rove, and it will twist, and you can spiral it up again and spin some more. Repeat as many times as y9u need, to get the yarn spun tightly all the way down to the bottom of the spindle. Then unwind the spiral, and spiral it up more tightly to begin spinning normally (Do NOT spiral the yarn close together when you wind it onto the spindle – it will compress as you add more wound on layers, and push the whole of the wound yarn right off the ends of the spindle – you need to spiral the layers, and you need a space between the spirals of about the width of the spindle to keep it from compressing and pushing off the end).
It literally takes half a minute to get your spindle started and a good length spun and wound on, instead of fussing with it.
So you can make your own lap spindle.
Plum suckers make great lap spindles, you can find a nice straight one, and you can usually find long ones. Get one about TWICE the diameter that you need to end up with, because the bark accounts for about half.
Peel that sucker, and point the ends, and put some grooves in, bottom and top (3/4″ from the bottom, and 1″ from the top).
Elm seedlings and branches are another option, but they are never straight. They always curve, and when they dry they curve MORE. But some of them will work.
Apple, Lilac, Apricot, Pear, and other branches work well also, but BE WARNED, Apple branches have a brown dye on them that comes off on your hands until they are well worn, and it may stain your wool.
This is an ancient, and a primitive type of spinning spindle. It was around, and CALLED a Lap Spindle long before modern spinners tried to name something else by that name because they did not know what it was.
It has been lost, because nobody wants to explain how to use a thing y9u can make yourself, instead of having to buy it from them.
This is the spindle that freed me to be able to spin when I could not afford to do so.
One more note… If you have been taught to wrap the yarn onto the spindle, tight against the whorl, you won’t do well with a lap spindle. It will just compress down onto the spindle, and then expand upward and downward along the spindle, and fall off the bottom end. With a drop spindle, it can do this and PUSH THE WHORL right off! This is why I tell you to spiral it when you wind it on.
Give it a try. Because…
Anyone Can Spin
I’m Still Hot Stuff, I’ve Just Been On The Back Burner
All of our associates and clients knew when we scaled our business down. We kept only a few select clients, and we rerouted our efforts into other lines, Fermenta Cap being the most notable. I’ve also written and published more than twenty books including web and business instructions, small farm and garden instructions, pickling instructions, short stories, fairy tales, and novels.
In that time, I’m still building websites. I’m still maintaining them. I’m still troubleshooting them. Just not as much.
Our Web Services site is live again, and I have all kinds of associates who used to use us for troubleshooting, and who referred people to us now and again, but who won’t anymore. We are no longer on their radar.
Same with prospective clients. Even if they find us, they wonder if we’ve still got it. I guess they’ll have to work that one out for themselves.
I tried to list the things I have the skills to do. I could not list them all.
I could not list all the web software I know how to install, configure, use, and troubleshoot.
I could not list all the desktop software I can competently use, not even the ones I know expert tips for.
I keep coming up with more things. And I can’t begin to describe them in terms that even my associates grasp, let alone ones that my prospective clients will comprehend.
Coming back is harder than starting out ever was.
The web is older, and it is not as friendly.
Marketing is harder. Exponentially harder. All the good venues are gone, and we are left trying to pretend that Facebook actually helps us in our business.
People are different. They don’t want to network, and they don’t want to learn badly enough to try to search for resources in the way they used to. They really want even the hardest answers to fit into a text on their phone.
I’m not just indulging in a grumble, just observing, in case anyone else is also here, that the playing field has changed, and there are now rocks and holes where it used to be grassy or sandy.
But I’m still bubbling. I’ve added water, and scraped off a few scorched bits.
Time to give it a good hard stir, and turn up the heat, I guess.
Gardening doesn't have to be that hard! No matter where you live, no matter how difficult your circumstances, you CAN grow a successful garden.
Life from the Garden: Grow Your Own Food Anywhere Practical and low cost options for container gardening, sprouting, small yards, edible landscaping, winter gardening, shady yards, and help for people who are getting started too late. Plenty of tips to simplify, save on work and expense.
