If you Have to Lie, You are Not a Good Marketer!

There is a perception that internet marketers who defraud people succeed because they are good marketers. They don’t. They persuade people to buy, by lying. Anyone can sell something if they only tell people what they want to hear. That doesn’t make them a good marketer, it only makes them a good liar.

A truly good marketer is one who does not compromise honesty or integrity, and who delivers value that lives up to their promises. They understand people, well enough to help them understand what is good in what they are selling. They do not manipulate. There is a difference.

If we are going to be able to distribute accurate marketing information, that myth that marketing requires dishonesty, must be done away with.

Good marketing centers on truth. If you want to market well, start with the truth, and end with it, and do not depart from it in the middle. Learn to understand people – there is truth there too. But do not focus on manipulating – rather, on communicating in a language they understand.

If this were the standard, marketers would not have the negative reputation that they do.

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